Every month we scour the deepest, brightest recesses of the web for the most insightful, provocative and innovative thinking.
Union Connect Account Manager, Lucy Kennedy, gives her thoughts on the concept of ‘Brand Purpose’ and discusses the role it will continue to play in advertising and beyond.Read more >>
What we've been reading
Union Client Services Director, Louise Killough, ponders the Advertising Standards Authority’s new guidelines and how they might actually encourage more effective advertising. Will the new rules on Gender Stereotyping make […]Read more >>