Thunk
Every month we scour the deepest, brightest recesses of the web for the most insightful, provocative and innovative thinking.
Jun
23
Our thunking
The Digital Day dilemma: Are we all liars now?
By Andrew Girdwood, Digital Strategist, The Union
I’m convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that opinion in Glasgow earlier this month. A highlight of my marketing calendar is Digital Day, which […]
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What we've been reading
Sep
22
Our thunking
Creativity isn’t an optional extra
By Gus Chalmers – Managing Director, Union Direct
Advertising has long been thought of as the canary in the coal mine. If spend is in decline, it’s often a clear harbinger of recession, as axing marketing budgets can […]
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