Children’s Hearings Scotland


Words &

Children's Panel Recruitment Campaign

To recruit much needed new panel members we created a multi-channel campaign that demonstrated in a very visual way the important role you could play in protecting a helpless child. The creative was designed to appeal on an emotional level and jolt candidates into action, something we think we achieved with over 32,000 web visits during the 3-week campaign and hitting the target for applications.

Client  |  

Sector  |  

Discipline  |   •  •  • 

Year   |   2014

View work from this campaign: