Digital Marketing Manager

The Union is a fast-paced agency working with an exciting and diverse portfolio of clients, including travel companies, conservation charities, essential government projects, retail brands, and financial institutions. Our team reflects this diversity, bringing together talented web developers, designers, creative writers, experiential event specialists, and dedicated marketers like you. We pride ourselves on ethical, effective marketing strategies - no black hat tactics, clickbait, or questionable methods here.

Company

Union

Job type

Full-time

Location

Edinburgh, office-first hybrid policy

The opportunity

We’re seeking a Digital Marketing Manager specialising in paid media to join our digital marketing team. You will have one or two years of experience working across different media platforms; the more, the merrier, but you will be practised at getting Alphabet and Meta campaigns off the ground.

Along with your core responsibilities of setting up, running and optimising paid media campaigns, you will also help with Google Analytics reporting. You will be a dab hand at Google's Looker Studio and spreadsheets and be able to use Google Tag Manager.

Your role

You'll be solving problems, being curious and diligent. You will be developing strategies for clients, laying out a vision for the future and a path to get there, which takes their media spending to a better, more profitable, ethically sound future. A chunk of the job is working with numbers, taking data from social media reports (Instagram, Facebook, et al), turning them into meaningful reports and looking for wisdom.

Your primary responsibilities will include:

You will talk to and present to clients as you articulate your vision or investigations
Working with Facebook, Instagram and other social media platforms
Helping set up tracking
Building and analysing reports (Google Analytics and Meta)
Problem-solving (you'll be Googling a lot)
Document project progress - status reports, contact reports and the paperwork mechanics of agency life
Helping with presentations, including adrenaline-rousing pitches

The ideal change-maker

We're asking for one or two years of paid media experience; perhaps that's because you've been client-side and run a brand's own campaigns, or because you've cut your teeth in an agency role and are now looking for more responsibility and to be a more significant part of the team. The winning candidate will be someone who comes into the office, solves problems, helps others, grows the business and gels well with the team.

Self-motivated with a can-do attitude
Is in the office no fewer than three days a week, hybrid the other two
Well-organised with a keen eye for detail
Curious and good at problem-solving
Confident with people (or similar animals)
On social media
Interested in digital culture and the evolution of the web
Has a desire to learn

The successful candidate will have used Google Tag Manager, can create Triggers and deploys Tags but does not need to be a front-end developer.

The obvious stuff

Competitive compensation to match your role
Investing in your growth with training
Benefits from pensions to life cover
Ample holiday time, for you to recharge and reflect
Opportunities for enlightenment through IPA CPD and Union Academy initiatives
Flexible working that bends to life’s rhythm

Call to adventure

If this is the perfect role for you, please send your CV and a covering statement (max 250 words) on ‘Why I would be a great Digital Marketing Manager’ to andrew.girdwood@union.co.uk.

Please use the subject line: 'Union – Digital Marketing Manager Application.’