Changing a nation
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- VisitScotland
- Services
- Advertising
- Digital Content Creation
- Integrated Marketing
- Research and Insight
- Social Media
- Year
- 2018
This ground-breaking, worldwide campaign changed the DNA of ‘Scottishness’ from being a land rooted in the past, distinguished by tartan and whisky, to a pioneering, progressive and determined nation where anything is possible. In doing so we put Scotland top of mind for investors, students, skilled workers and potential visitors around the world.
The campaign achieved some fantastic results, even becoming the first Scottish public sector video to make the YouTube UK Top 10.
[ THE CHANGE ]
500k webpage views in the launch period alone
£400k of accommodation bookings
