Seeing the true cost of carbon
Scroll for more- Client
- Zero Waste Scotland
- Services
- Advertising
- Digital Content Creation
- Digital Marketing Strategy
- Integrated Marketing
- Research and Insight
- Social Media
- Year
- 2021
In a year when world leaders descended on Glasgow for COP26, we enlightened the people of Scotland that it’s not just up to the government and big business to solve the climate crisis. We set out to show that everything we buy contributes to our carbon footprint. Tackling the unseen, intangible issue of carbon with a strikingly visual campaign for Zero Waste Scotland turned eyes and nudged behaviours towards responsible consumption.
[ THE CHANGE ]
7 million impressions across digital and social
1.2 million combined reach courtesy of TV ad
