The bi-annual awards recognise advertising and marketing effectiveness and are based on agencies being able to demonstrate concrete evidence of a return on marketing investment. An independent jury of clients and industry experts select the winners.
IPA Effectiveness Award success
The Union picked up four awards at the 2001 Scottish IPA Effectiveness Awards, winning for Baxters, ScotRail, Miller Homes and Ardbeg Malt whisky.
Posted
July 7 2001
