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The Union has developed a brand for World Suicide Prevention Day for SAMH, Scotland’s mental health charity. SAMH is calling on everyone in Scotland to work together to save lives.

Every day in Scotland, an average of two people die by suicide. The 10th of September marks World Suicide Prevention Day, an opportunity to reflect on the role everyone can play in saving lives.

SAMH supports the launch of United to Prevent Suicide, developed as part of Every Life Matters, Scotland’s National Suicide Prevention Plan which sets out ten ambitious actions.

In creating this brand The Union involved audiences from all over Scotland. The agency spoke to people from 18 to over 80; who work on the frontline, or who’ve felt the impact of suicide themselves or on a loved one. The agency also conducted street interviews (before lockdown) in order to fully understand the appropriate use of language and tone.

This work resulted in the ‘United to Prevent Suicide’ identity.

UPS - SAMH logo

Billy Watson, Chief Executive, SAMH said: “At SAMH suicide prevention is at the heart of everything that we do. Our generous supporters have made it possible for us to invest charitable funds in this area, and we are deeply grateful to them. This week, at a time where suicide prevention has never been more important, SAMH is proud to support the launch of United to Prevent Suicide. We believe that that we can and must work together to save lives.”

The charity is clear that preventing suicide can begin with something as simple as having a conversation with someone. Its project, The Changing Room, demonstrates the power of conversations, using football to bring together men in their middle years to take action on mental health and wellbeing. Funded by Movember and based at Hearts and Hibs football clubs, The Changing Room has helped many men to focus on their mental health for the first time.

Supporters are invited to join the campaign by signing a pledge at

If you are struggling, the following services provide confidential support and advice.