The first bottle of whisky in the world to break the six figure price barrier was revealed today by The Dalmore distillery, which has sold two bottles for £100,000 each. With packaging designed by The Union, The Dalmore 64 year-old Trinitas was acquired by a luxury whisky lover in the US and a renowned whisky investor in the UK. The third bottle of the record-breaking spirit will be sold at the forthcoming Whisky Show in London. Trinitas is believed to contain some of the rarest and oldest stocks of whisky in the world, some of which have been maturing in the distillery on the shores of the Cromarty Firth for more than 140 years.

The Union’s Graham Hancock designed the bottle and supporting collateral, with local craftsman bringing Graham’s vision to life. Photography was by Richard Foster under the direction of Union Executive Creative Director Andrew Lindsay. Kyle Hardie, Managing Director of Union Connect, said: “We have had huge success with the development of The Dalmore, and this world record launch takes the brand to a whole new level. For Trinitas we wanted to keep the design and photography simple and make the brilliant liquid really shine. The end result is simply stunning.” The Dalmore has a burgeoning reputation in the luxury spirits world, and this was recognised by The Union winning Gold for Brand Development at this year’s Marketing Society Scotland’s Star Awards.