THE UNION RETAINS THE HISTORIC SCOTLAND ACCOUNT

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The Union has retained the sought after Historic Scotland advertising account after a tender on the Scottish Executive roster. The Union has created award-winning work for the body, which looks after Scotland’s built heritage, including Edinburgh Castle and Stirling Castle. Ian McAteer, The Union’s Managing Director, said: “It goes without saying that we are delighted. We have a great deal of experience in marketing for tourism and cultural attractions, and this account is very much the jewel in the crown here in Scotland. Rebecca Hamilton, Marketing Manager at Historic Scotland, commented: “The tender was an opportunity for us to look for fresh thinking. The Union delivered a complete package and we liked their approach to strategy, creative and account handling. We look forward to working with them on what will be a busy time.”