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Is the rise of AI the demise of search engine marketing?
Is the rise of AI the demise of search engine marketing? 2025 marks an unusual year for me. It’s been 10 years since I started my career as an SEO Strategist in an Organic Marketing agency. Back then, SEO was a glistening land of the …
Union tops 2016 Scottish Creative Awards
… The agency won seven Awards and seven Commendations at the … Creative Director commented: "What struck me about this year was the breadth of work and the sheer number of entries. We are delighted …
Union evokes golden age of travel for Scottish & Newcastle International
Union evokes golden age of travel for Scottish & Newcastle International … Briefed earlier this year to develop a campaign to increase the profile of S&N in … was devised by Only-U, The Union's Direct Marketing agency. …
Hard labour for Union Directors Lindsay and McAteer
… have naturally been met with a considerable degree of cynicism and suspicion. However photographic evidence from a recent trip may have changed this. This year's conference was held in New Orleans – the network had decided to support the city and its partner agency in the city, Trumpet Advertising, after the Katrina …
Union appointed by VisitScotland for global brand brief
… channels. The campaign is planned to launch later this year. Helen Campbell, Head of Global Brand and Marketing Communications, said of the … us.” The Union will be using its international agency network, Worldwide Partners, Inc., to help execute …
Union Direct creates AI-powered Pension Mirror for Scottish Widows
… new ‘Pension Mirror’ tool has already encouraged tens of thousands to engage with a traditionally dry topic. … the creative potential of AI, integrated engagement agency Union Direct launched client Scottish Widows’ Pension Engagement Season campaign with a bang this year with their brand new ‘Pension Mirror’ tool. Putting …
Lyndsay Snoddon
… and the arts, having started my own dance school at the age of 17. My dance school, LMDA, grew to over 100 students … and found a new passion for strategic marketing. After a 5 -year stint in digital agencies, I made the move to The Union in 2019 driven by the desire to join a full-service agency so that I could help deliver truly integrated …
The Digital Day dilemma: Are we all liars now?
… A highlight of my marketing calendar is Digital Day, which is a … was all it took to get team Union's delegates to this year's event. Yes, it's called Digital Day, and yes, it … we heard from Rob Mathie, the founder of the 'activist agency' On the One. Mathie took us through a Smirnoff …
Did your company culture die in the pandemic?
… I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to tackle head-on an issue … and dexterity, and succeeded in being crowned Scotland’s Agency of the Year in 2021 and winning ten Marketing Star …
Time for a change
… think, make ambitious resolutions and look forward to a new year, it’s perhaps worth pausing to reflect on the important subject of change, and why it matters for businesses and … New Year. Ian McAteer, Chairman, The Union Advertising Agency. …
