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Watch your tone, B2B brands
Watch your tone, B2B brands Chillin’. I was on the way home … about how much power words and their tone have to connect brands with people, particularly when the subject matter … opportunity of tone of voice in B2B. But lots of brands, in particular, B2B brands, underestimate the power …
How can brands tap into the world of the lumbersexual?
How can brands tap into the world of the lumbersexual? Green thumbs in the jungalow: How can brands tap into the world of the Lumbersexual? … home after work to lovingly tend to his aspidistra. For brands, it’s also an opportunity. Lumbersexuals – a …
Please watch your brands
Please watch your brands Planner Georgia Bridgwood gives us some direction for the future of brands navigating these strange times, and beyond. … fewer, more meaningful interactions. More than ever, the brands who will thrive are the ones who can facilitate human …
Worldwide Partners host global agency summit in Paris
… global agency summit in Paris As big brands lose confidence in larger holding-company media shops … of advertising. “There is definitive trend in major brands turning to independent agencies, not just for project … that permeates their cultures is extremely attractive to brands.” Worldwide Partners has brought together …
Taking a stand
… the brand from their websites. Consumers boycotting brands is a fascinating form of consumer behaviour, where … social media visibility, there’s even more pressure on brands to showcase they have a deeper reason for existing … alone. We’ve become conscientious consumers and want brands to use their status to change lives for the better, …
Will the new rules on Gender Stereotyping make us more creative?
… It really affects people. And it’s really bad for brands. New research released by Kantar shows that brands that promote gender-balanced marketing are worth … We’ve recently seen even large, long-standing brands get it terribly wrong. Clarks made the mistake of …
Brand Purpose without substance serves no purpose at all
… following impressive successes and stunning failures by brands trying to leverage it. Brand purpose can provide … make up 75% of consumers supporting brand purpose), for brands to be held accountable for their behaviour on … Social media gives consumers the opportunity to provide brands with constant feedback loops, meaning that brand …
Consider yourself considered
… timely, engaging content that drives conversations, and for brands, conversions. That’s why we spend so much time … buy from a brand after seeing holiday opt-out emails ; and brands are listening. You may have even had such an email … and build sincerity. Before we dive into brands who did it right, let’s chat why it matters. Ads …
Digital Day 2023: The Seeds of Revolution?
… put together their Responsibility Index of FTSE 100 brands, they also worked with those brands to make sure the Index was robust. … white-label service. Data journalism increasingly interests brands for its worth as both content and insight. As is, I'm …
Step into the Future
… brand experiences all over the world. This technology lets brands design events that feel personalised and bring … to be good enough to do that. Some great examples of brands using AR and CGI include Maybelline’s Mascara … activation. Incentives don’t have to be wasteful. Brands at the top of their game One of my favourite …
