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Step into the Future
… brand experiences all over the world. This technology lets brands design events that feel personalised and bring … to be good enough to do that. Some great examples of brands using AR and CGI include Maybelline’s Mascara … activation. Incentives don’t have to be wasteful. Brands at the top of their game One of my favourite …
How to win friends and engage people
… caught your attention. This same approach is leveraged by brands through experiential engagements. What is … now’ and crave authentic and relevant experiences with brands. Whilst many brands create their own content for distribution digitally …
Is customer obsession giving your customers the creeps?
… experience. But today, very few relationships with brands exist in the moment of consumption. Reducing the … you answered yes to any of these questions, it’s ok. Many brands and marketers are still clinging on to control. … data management platforms and machine learning. Many brands still struggle to get their internal data ducks in a …
Ins and Outs for 2024
… We’re seeing better interactive experiences from brands, whether it’s shoppable posts, museums offering … A step on from UGC, I’m talking about when brands see what people are saying about them online and then … approach as desperate and untrustworthy. These days smart brands prioritise understanding customers' needs, provide …
Partnership marketing in a turbulent world
… Who are your friends? This is the question that all brands should be asking themselves. Partnership Marketing is … Partnership Marketing is when two or more organisations, brands or bodies work together to reach their audiences with … But if you look behind the marketing strategies of brands, charities, and public sector bodies you will often …
Adapt or die: the female guide to surviving a crisis
… a good two thirds (67%) of men are choosing less expensive brands or products some or all of the time, the equivalent … store, to pricing and offers, and are more open to switch brands to get a better deal. Men conversely operate … they buy, and are more likely to stick to tried and trusted brands and conveniently located stores. So what can …
Lockdown Learning
… do’ list. With turbulent economic times looming and brands fighting to stay ahead, upskilling and staying fresh … there was an explosion of fresh webinars overnight. With brands and companies nuzzling their way in to present … expert Peter Field, argues that during times of uncertainty brands should be pushing out relevant and authentic …
Cost of living crisis cuts deep in Scotland
… consensus amongst legislators, retailers and consumer brands. … time) and 88% are shifting to less expensive products and brands. Conducted in the aftermath of the autumn’s … they shop at all. Similarly 88% of women have switched brands, compared to only 67% of men. Women were also more …
Are we taking Pride for a ride?
… resistance and togetherness. To show their support, many brands released a campaign. While some added to the … those in the LQBTQIA+ community, it’s important that brands learn from the pitfalls and the successes of examples … It begs the question, and perhaps a lesson for other brands, if they cannot be consistent across regions and …
Brand collaboration: True connection stands the test of time
… strategic mastery with cultural relevance, we’re seeing brands successfully build trust and loyalty with their community. We’ll dive into what brands are doing this well and what we can learn from them. … Brand collaborations are becoming increasingly popular for brands hoping to build and engage with their community while …
