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Is the rise of AI the demise of search engine marketing?

… for articles to read. Comparison of products / brands -> Instead of Googling “best restaurants in Rome” … not building relationships. That’s where you win. The brands that survive AI-driven search changes are the ones … TikTok, LinkedIn, and Instagram are where people discover brands naturally. Email and direct relationships – Own …

Andrew Girdwood

… are in the best possible shape to make money, represent brands and act as growth engines. That means, for example, … I led digital strategy for some of the world’s biggest brands while (at the time) working for the world’s most …

The Digital Day dilemma: Are we all liars now?

… One AI company faked digital product placement, inserting brands and logos into popular streaming shows, and planned … I will argue that people care more about what brands say than the technology or deals they strike to say … of people said that authenticity is important when picking brands to support and 83% of wanted shoppers wanted 'more …

Humility, Advertising, and Our National Identity

… have struck me are that the talent is just as good, the brands we get to work on are just as interesting, the … to make a mistake. However, the beauty for both us and the brands we work on is that in our fragmented and incredibly … My plea is that we set our ambition on the global stage: brands that succeed aren't just good; they're unmissable. …

Do go changing

… reveal about the human condition, about behaviour, and how brands and governments should shape their messaging to … To find out more about what the future holds for brands in our ever-changing reality, or if you’d like to …

A new brand in the White House

… of values that seemed to momentarily dupe the electorate. Brands, as we all know, are built on trust, consistency and … against them. Yet Trump is a man who knows all about brands and behaviour, at least you would assume he does. His … * https://brandfinance.com/wp-content/uploads/1/bf_nation_brands_2017.pdf   If you’d like to chat about how …

Going big at Brighton SEO

… been used for social purposes between communities but now brands are turning to them to create more personal and … examples of how groups should be used from HBO and Peloton, brands are not only getting a more intimate, rich experience … a job for them by being un-appointed advocates for the brands. In an age where media budget determines your …

Have you got flex appeal?

… still effective. Because let me tell you, the big and brave brands have spent the last year becoming agile. They’re … craft a relevant message for them nearer the time?  The brands that will win this year will be the ones who can hold …

Unconscious gender biases

… making many trans and non-binary people uncomfortable, brands which use processes like these risk missing out on … customers into either a ‘male’ or ‘female’ box, brands are losing potential sales. Individually, these …

Good for {U}

… transparent world – pushing the emergence of glass box brands. The workforce is changing on the social level too, …