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The mystery of AI and creativity: A problem to be solved or a magical opportunity?

The mystery of AI and creativity: A problem to be solved or a magical … Is AI going to take over our jobs and leave creativity lifeless? Or can we blend creative minds and … to create a new and exciting future for all kinds of creativity? Featured image …

Why 2025 is the new 2016

… meme culture, the boom of social media, and the spontaneous creativity we witnessed were all signs of a cultural moment … 2016: Creativity for creativity's sake …

The great cycle of mediocrity

… it.” – Matt Richtel, New York Times Topic-wise, ‘creativity’ must be the most poisoned of chalices. So many … to watch the late, great Ken Hutchison’s TED Talk on creativity (what, you haven’t seen it?) or devour the … But then again, you’ll soon forget what they say, because creativity’s first problem is our inability to remember …

Creativity isn’t an optional extra

Creativity isn’t an optional extra … on to the downward slopes of the economic cycle once again, creativity is the key to weathering the coming storm and … recently established an eight-week course, ‘Business of Creativity’, that seeks to engage business leaders – …

Keeping it (virtually) real

… as we move further into this brave new digital world? Creativity plays a valuable role for marketers but …

How AI is already changing the game

… affordable for businesses to advertise.  In terms of creativity, AI can be used to generate new and innovative … Neil: Could the use of AI have a negative impact on creativity?  AI: AI can be used to enhance human creativity by providing new tools and resources, and by …

Lockdown Learning

… with trends through continuous learning, effectiveness in creativity and execution will drop and brands will no doubt … More often than not, those little golden nuggets of creativity can make the difference between a good campaign … podcasts can reignite that spark and stoke the flames of creativity.  …

The invigorating high of the Edinburgh Festival Fringe

… those lucky enough to be in town in August with a spirit of creativity, bravery and honesty.” … Back then Glasgow bossed it for swagger, noise, edge and creativity for 11 months of the year. For me Glasgow always … those lucky enough to be in town in August with a spirit of creativity, bravery and honesty. …

Max MacBeath

… extensive strategic experience, with a touch of charm and creativity, to develop advertising strategy that resonates … that resonate widely and have earned accolades for creativity and effectiveness at Cannes, the Marketing …

Humility, Advertising, and Our National Identity

… Scotland is a nation of innovation and creativity. The Scottish Enlightenment, for instance, was a … (despite the media narrative), and exciting innovation and creativity abound. However, one thing that connects the past … no matter how aware we are of the rational arguments for creativity - you don’t need me to regurgitate, with less …