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How AI is already changing the game
… affordable for businesses to advertise. In terms of creativity, AI can be used to generate new and innovative … Neil: Could the use of AI have a negative impact on creativity? AI: AI can be used to enhance human creativity by providing new tools and resources, and by …
Lockdown Learning
… with trends through continuous learning, effectiveness in creativity and execution will drop and brands will no doubt … More often than not, those little golden nuggets of creativity can make the difference between a good campaign … podcasts can reignite that spark and stoke the flames of creativity. …
The invigorating high of the Edinburgh Festival Fringe
… those lucky enough to be in town in August with a spirit of creativity, bravery and honesty.” … Back then Glasgow bossed it for swagger, noise, edge and creativity for 11 months of the year. For me Glasgow always … those lucky enough to be in town in August with a spirit of creativity, bravery and honesty. …
Max MacBeath
… extensive strategic experience, with a touch of charm and creativity, to develop advertising strategy that resonates … that resonate widely and have earned accolades for creativity and effectiveness at Cannes, the Marketing …
Humility, Advertising, and Our National Identity
… Scotland is a nation of innovation and creativity. The Scottish Enlightenment, for instance, was a … (despite the media narrative), and exciting innovation and creativity abound. However, one thing that connects the past … no matter how aware we are of the rational arguments for creativity - you don’t need me to regurgitate, with less …
Union Group companies nominated for 23 Marketing Star Awards
… have been the litmus test for marketing effectiveness and creativity for the last 15 years in Scotland. … for sticking to core principles – delivering insight and creativity to clients, wrapped up with a passionate service …
Why the advertising industry needs to talk about work/life balance
… starts looking more like work/work balance it really is creativity that suffers. Our best work comes from the … piano.” So let’s do what we do best. Let's use our creativity to find new ways to work for better mental …
Brand collaboration: True connection stands the test of time
… for a brand's marketing strategy. By blending creativity and strategic mastery with cultural relevance, … Co-creating in a way that fosters authenticity and creativity to harness their community, transforming …
Union Group secures ScottishPower win
… services. We aim to use data, insight, strategy and creativity to engage people with our clients’ brand to … and proud of the excellent standard of work, commitment and creativity our brilliant team are already demonstrating in …
Feels the same… but different
… is that we work in an industry where collaboration fuels creativity, and creativity is the driving force behind everything we do. So, …
