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Union Group companies nominated for 23 Marketing Star Awards
… Group companies; The Union, Union Direct and Union Data, have been nominated for 23 awards for the upcoming … well in some of the specialist categories such as digital, data and financial services. Union Data have gained their first ever nomination and I think …
How to lose friends and antagonise people
… Jeremy Bullmore pointed out more recently1, in relation to data, personalisation and marketing ‘just because you can … mean you should’ – the inappropriate use of personal data is just as likely to turn a customer off as turn them … by integrating digital technologies and proprietary data are seeing revenues increase by 6% to 10%’.3 So, …
Union Digital
… Services: Advertising | Data Marketing Strategy | Email Marketing | …
Integration. An idea whose time has come.
… to make improvements where they are most needed. Data can help with this. The digital era means we can now access real-time marketing data and a wealth of other business metrics such as web … a notable change in how clients and agencies now work with data. Transparency is key, and clients realise that only by …
Cookie policy
… For the purpose of Data Protection regulations, the data controller is The Union Advertising Agency Ltd. The … The Union Advertising Agency (Leeds) Ltd, and Union Data Strategy Ltd (trading as Union Data). Please note …
Is customer obsession giving your customers the creeps?
… with complexity going off the scale thanks to programmatic, data management platforms and machine learning. Many brands still struggle to get their internal data ducks in a row or have confidence in their singular … marketers be doing differently to tap into this? Data is the currency that fuels customer and brand …
Union creates new Traffic Scotland website
… the client team. The site is the official hub for all data for Scotland’s main trunk road network. The agency’s challenge was to present a vast number of data sets and intelligence to all of Scotland’s road … user testing. The finished site has an incredible array of data on Scotland’s road network; from traffic congestion …
How AI is already changing the game
… With its ability to analyse large amounts of data and make predictions, AI is helping companies to better … and is being used for tasks from labour-intensive data analysis and debugging complex code to writing book … target specific audiences more effectively. By analysing data on consumer behaviour and demographics, AI algorithms …
Stayin’ alive. Is there a secret to longevity in business?
… marketing, promotions, and experiential), and Union Data (profiling, segmentation, data management) all came about through opportunities that …
Why UX is a vital element of SEO
… description, URL structure and any schema or structured data which appears. Example of a SERP The simple … a big plus when it comes to pulling and analysing valuable data. In the ‘Performance’ section, you’ll have an … average for this metric and compare it to historical data to see if your website's average CTR is trickling up …
