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Unconscious gender biases
… issue – because they need to be trained on human created data. I n 2021, Global Witness investigated Facebook’s … viewed as a way to avoid bias, because they rely on hard data – but data isn’t flawless, and bias can still find a way in. …
A raft of new Board appointments at the Union
… The Union, Union Direct, Union Connect and Union Data. Heather has over 25 years of experience, first in … Chalmers (MD of Union Direct) and Daniel Batey (MD of Union Data), in steering the future direction of the Group. …
Cost of living crisis cuts deep in Scotland
… Shifts in attitudes and behaviour In fact, the data is so pronounced that it indicates the single biggest … to the big ticket items like travel, cars, houses. The data also shows that a significant number of people, … mechanisms, women especially”. “Collectively, this data reveals the biggest change in mass spending and …
Emotional advertising is for life, not just for Christmas
… success. In Planning at The Union, we geek out over data, but the real benefit lies in helping brands spend … author of How Brands Grow) in backing up theory with robust data. A new era of marketing science is fast approaching. …
Standing the test of time
… tracking pixels which would otherwise be collecting open data as well as location and device type. While this is … marketing (Anyone? No?), it also means that your open data isn’t really a reliable metric, although it never …
Step into the Future
… on carbon footprints and material waste. However, data centres that support AR applications can have a … their AR app. Making AR shoppable, able to collect data from it and it can successfully drive footfall. …
The mystery of AI and creativity: A problem to be solved or a magical opportunity?
… new genres. AI’s ability to process massive amounts of data means it can make connections quickly, instantly … be creating the ‘new’, is only answering using existing data. However, this actually echoes a problem us human … var videoSrc = jQuery(this).find('iframe').attr('data-src'); if (videoSrc.includes('?')) { …
The so what of Drupal 10
… marked for retirement, and modules like RDF (for meta data), Aggregator (gathering RSS and other feeds), and … Given that Google Analytics Universal will stop recording data in 2023, on Google’s current timeline, and Google …
Demystifying Marketing Measurement
… increase in engagement. Tell a story grounded in facts and data, not a fairy tale. Say for example you have a … just connected the dots. If you’re able interpret the data that you do have and also have a grasp of the bigger … analysis that goes beyond vanity metrics – to discuss data visualisation, digital campaign tracking or qualitative …
Is the rise of AI the demise of search engine marketing?
… don’t optimise for conversational queries, structured data, and image search may struggle to appear in results. … your content needs to be AI-friendly. Use structured data (schema markup) so Google understands your content. … PPC allows for hyper-targeted ads. Lean into first-party data, retargeting, and customer match lists. Optimise ad …
