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Did your company culture die in the pandemic?

… is not new. Commentators, recruitment agents and government data show that people are less loyal to their employers. …

Developing personas to inform functionality and strategy

… senior analyst conducted a cluster analysis of the survey data to create a statistically robust set of segments. These …

Sound & Vision: The Essential UX Trends Playlist

… to measure these and take meaningful action based on the data. …

Does the size of your agency matter?

… from consumer trends and nascent digital technology to data and behavioural economics. You need to be able to offer …

Promotions at the double in the Union Group

… we offer in customer engagement, content, CRM, direct and data marketing, as well as extensive experience in both B2C …

The Union is Agency of the Year 2021

… var videoSrc = jQuery(this).find('iframe').attr('data-src'); if (videoSrc.includes('?')) { … design, partnerships, events and experiential marketing, data, segmentation, direct mail, eCRM, social strategy, …

Are we taking Pride for a ride?

… to defend the company. Research from Signal.AI has data to show “a 141% decline in news media coverage of …

Union appointed to three Scottish Government marketing frameworks

… design, partnerships, events and experiential marketing, data, segmentation, direct mail, eCRM, social strategy, …

A Pandemic Polemic

… will reveal a harsh kind of truth about who we are. The data will be there in black and white, not seasonally …

Watch your tone, B2B brands

… with unique identifiers and the ability to transfer data over a network without requiring human-to-human or …