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The future of events

… post-event feedback, providing invaluable and accurate data. While the interest in virtual events has clearly …

The great cycle of mediocrity

… prove its worth. In marketing, there’s no hiding from the data. If your creative idea doesn’t shift the needle then …

Adapt or die: the female guide to surviving a crisis

… or wackiness are unlikely to land well.  “The data in our Mood of the Nation study was just plain …