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What the heck’s growing on?

… Services Digital Design E-Commerce Strategy …

The brilliance in the brine

… Brand Identity and Design Digital Design E-Commerce Strategy …

Sparking trust with Half-Price Weekends

… From national TV and radio to out-of-home (OOH), social, digital, and experiential activations, we made sure every … Advertising Digital Content Creation Integrated …

… I used my 20-plus years of professional digital marketing experience to help land my role as a digital strategist at the Union. Before I, or anyone else, could claim to be a ‘digital professional’, in those early years of the …

The darkness behind the curtain

… Advertising Digital Content Creation Research and …

Why UX is a vital element of SEO

… Consultant Chris Ayliffe from Arctic Meta writes for Union Digital. Featured image … own business. The main part of it which keeps SEOs and digital marketers on their toes is the rapidity of change. For example, in my last blog for Union Digital, I spoke about the main things digital marketers …

The Babylonians' guide to EDI

… that we do. Social interactions and gathering spaces, digital and physical meetings, and beyond should happen … steps based on your star sign. So from Gemini’s fostering digital inclusivity, Libra’s community building, to … spaces to keep all the balls rolling! But, remember that digital meeting spaces are spaces too. It can be easy to …

What’s the Fringe zeitgeist this year?

… What is this? A self-confessed digital marketing addict takes ten days off for arts and … with me; the two are connected. I argue that the best digital marketers are those who love their work as a hobby. These digital marketers have blogs of their own, partly to get …

Integration. An idea whose time has come.

… Marketing folk love buzzwords. The rise of digital channels has accelerated this trend. Hip new … pace over the next 20 years, to the extent that the digital revolution, and the growth of social media, started … marketing is essential. Not to mention email marketing and digital analytics. The result has been a growth in …

Union scoops seven stars at 2019 Marketing Society Awards

… in the Retail category and four Silvers - Brand Scotland (Digital Strategy and International Marketing), Loch Ness … famous loch, was for The Union's work on a new website and digital marketing campaign, designed to enhance all aspects … skills span the full range of marketing disciplines, from digital to above the line and e-commerce. I’m proud of …