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Union Direct

… Services Digital Content Creation TV and Video …

Union Direct creates AI-powered Pension Mirror for Scottish Widows

… age-guessing technology.  With a simple look in the digital mirror at pensionmirror.co.uk, the tool will guess a … developed by Union Direct and built by partners Union Digital , incorporating face-scanning, age estimating …

(Working from) home truths

… to work - from excitement about getting stuck back into digital projects to nervousness about what’s new in the … help deliver some amazing client projects. In one week, the digital team managed to deliver 4 websites!  … last time someone called them at work for a chat.  Digital is the real winner.  I’ve always been a proud …

Marketing Automation: cutting-edge or just plain creepy?

… into your business, please get in touch with us at Union Digital. …

Stayin’ alive. Is there a secret to longevity in business?

… mostly those agencies that have failed to embrace change (digital transformation, new skillsets, or shifting client … believed in. From day one, we set out to master the digital space. Very few ‘traditional’ advertising … have been able to make the switch to web development and digital marketing in a meaningful way. Perhaps because The …

Let's put accessibility at the heart of everything we do!

…   8 in 10 companies are now working to achieve digital accessibility, but only 36% have a top-down commitment to creating an accessible digital experience (source: Forrester, 2021 ).  There … they encounter it. However, 70% of people believe that digital accessibility only applies to website design …

Demystifying Marketing Measurement

… Marketing Measurement Toni Bowater, Digital Designer, tackles the tricky topic of marketing measurement in a digital age – attribution, emotions and the … product in front of thousands of passers-by? Useless in a digital dashboard. TV spots, posters, social media posts, …

Going big at Brighton SEO

… quick to let search volumes dictate their tactics? As our digital marketing efforts have become more and more … kinaesthetic language.  4) Improving wellbeing in the digital industries is vital if we want to attract and retain … to see who can leverage these technologies the best. As digital marketers, we should be embracing AI as a tool to …

Sound & Vision: The Essential UX Trends Playlist

… The Essential UX Trends Playlist Union Digital Account Director and resident DJ, Andy Baker, picks … That said, it is more often or not used to refer to digital channels, which is where I’m going to focus today. … for driving business  Similar to how we have seen digital developers becoming entrepreneurial, UX designers …

Scotland Starts Here

… 'Scotland Starts Here' comprises a new brand, website and digital campaign that will be promoted across a range of media and digital channels. From podcasts exploring the legendary stories and activities within the destination, to digital ebooks outlining itineraries for potential visitors …