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Stayin’ alive. Is there a secret to longevity in business?
… mostly those agencies that have failed to embrace change (digital transformation, new skillsets, or shifting client … believed in. From day one, we set out to master the digital space. Very few ‘traditional’ advertising … have been able to make the switch to web development and digital marketing in a meaningful way. Perhaps because The …
Let's put accessibility at the heart of everything we do!
… 8 in 10 companies are now working to achieve digital accessibility, but only 36% have a top-down commitment to creating an accessible digital experience (source: Forrester, 2021 ). There … they encounter it. However, 70% of people believe that digital accessibility only applies to website design …
Demystifying Marketing Measurement
… Marketing Measurement Toni Bowater, Digital Designer, tackles the tricky topic of marketing measurement in a digital age – attribution, emotions and the … product in front of thousands of passers-by? Useless in a digital dashboard. TV spots, posters, social media posts, …
Going big at Brighton SEO
… quick to let search volumes dictate their tactics? As our digital marketing efforts have become more and more … kinaesthetic language. 4) Improving wellbeing in the digital industries is vital if we want to attract and retain … to see who can leverage these technologies the best. As digital marketers, we should be embracing AI as a tool to …
Sound & Vision: The Essential UX Trends Playlist
… The Essential UX Trends Playlist Union Digital Account Director and resident DJ, Andy Baker, picks … That said, it is more often or not used to refer to digital channels, which is where I’m going to focus today. … for driving business Similar to how we have seen digital developers becoming entrepreneurial, UX designers …
Scotland Starts Here
… 'Scotland Starts Here' comprises a new brand, website and digital campaign that will be promoted across a range of media and digital channels. From podcasts exploring the legendary stories and activities within the destination, to digital ebooks outlining itineraries for potential visitors …
Ian McAteer
… involved in helping clients, with a particular focus on digital marketing. In 2015 I took responsibility for running Union Digital and enjoy the fresh challenges and opportunities that digital marketing offers. I still try to use my legal …
New website for Mental Welfare Commission for Scotland
… Welfare Commission for Scotland Union Digital has launched a new website for the Mental Welfare … Union Digital won the project to design and build the new site after a competitive tender on the Scottish Government’s digital roster, earlier in the year. The project involved …
The power of experiential marketing
… spend. Driven by reducing digital activation costs, AI moving beyond the hype, and an … success of the award-winning Scottish Widows Pension Mirror digital experience created by Union Direct, the Union Group … This seamless integration of digital and physical elements— phygital marketing —is …
Union Group companies nominated for 23 Marketing Star Awards
… Scotland. The categories cover: Brand Development; Digital Strategy; Integrated Marketing; Marketing Planning … Marketing in Society - Purpose; Brand Experience; Design; Digital Communication; Financial and Professional Services; … performed well in some of the specialist categories such as digital, data and financial services. Union Data have …
