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Union tops nominations for the 2023 Star Awards
… The nominations are across a wide range of categories, from Digital Strategy and Planning and Insight, to Tourism and Leisure and Digital Communications. In total, the agency is nominated …
The Union's 2021 Star Award winners
… Winner | Gold | Digital Strategy The Scottish Goverment’s Parent Club … time of need. This was down to a sophisticated and detailed digital strategy, combined with engaging, relevant and …
Union Group expands with the launch of Union Connect
… group companies, Union Direct (direct marketing) and Union Digital (web build and online marketing). Ian McAteer, The … integrated communications when we launched direct and digital agencies over seven years ago, but we realise we …
Bryan Cunningham
… ensuring brand consistency whether in print or in digital media. I joined the Union in 2017 as a Senior … for the design process and passion for brand identity and digital design is stronger than ever and I am at the stage …
Union Group secures ScottishPower win
… Responsible for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the … journey planning, above-the-line advertising, direct and digital marketing. The partnership begins with a UK-wide …
Developing personas to inform functionality and strategy
… personas and to conduct a useability audit to support their digital marketing efforts and online customer experience. … audience groups and, critically, how they were using the digital tools. A number of models were created, the best two …
The devil's in the data
… Firstly, because Facebook is a huge platform for digital marketing, and it is being hit hard. But much, … using data and pushing messages is our industry. This is Digital Marketing, it affects us all. It is our reputation …
Partnership marketing in a turbulent world
… found in the sea. Adidas Originals’ global director of digital and retail marketing, Swave Szymczyk told … audiences that are a challenge to reach with traditional or digital media. Trusted voices – speak to your …
Artificial Paradise: The interior decoration of our reality
… Fagan, Junior Planner at The Union, ruminates on the use of digital technologies as a tool to craft unreal realities and … navigating the AR/VR landscape with your brand, drop our Digital Account Director Andy Baker a line at …
The Union is Agency of the Year 2021
… Government’s Parent Club marketing won Gold in the Digital Strategy category. Also for the Scottish Government, … agency with expertise in branding, advertising, digital, design, partnerships, events and experiential …
