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Making the South of Scotland famous
… Advertising Integrated Marketing Social Media … users engaging with posts 10.4 m digital impressions with 11,043 reactions …
Developing personas to inform functionality and strategy
… personas and to conduct a useability audit to support their digital marketing efforts and online customer experience. Our … audience groups and, critically, how they were using the digital tools. A number of models were created, the best two …
The Union is Agency of the Year 2021
… of the Year 2021 At last night’s Marketing Society Scotland Star Awards The Union was crowned … Government’s Parent Club marketing won Gold in the Digital Strategy category. Also for the Scottish Government, … agency with expertise in branding, advertising, digital, design, partnerships, events and experiential …
Union Group expands with the launch of Union Connect
… a new agency specialising in sales promotion and field marketing. Called Union Connect, the agency will be led by … group companies, Union Direct (direct marketing) and Union Digital (web build and online marketing). Ian McAteer, The … integrated communications when we launched direct and digital agencies over seven years ago, but we realise we …
Standing the test of time
Standing the test of time Why email marketing isn’t dead and never has been. … Get in touch with Union Digital if you’ve got any email requirements and we’ll … Author/s Toni Bowater - Digital Designer
Sound & Vision: The Essential UX Trends Playlist
… The Essential UX Trends Playlist Union Digital Account Director and resident DJ, Andy Baker, picks … That said, it is more often or not used to refer to digital channels, which is where I’m going to focus today. … the business’s goals. Like we do with our digital marketing channels we need to accurately measure the …
Union Group secures ScottishPower win
… win Scotland’s largest independent marketing agency group, The Union, has succeeded in winning … Responsible for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the … journey planning, above-the-line advertising, direct and digital marketing. The partnership begins with a UK-wide …
Union gains total of 15 nominations for 2024 Star Awards
… Star Awards The shortlist for the 2024 Marketing Society Scotland Star Awards has been published, … Featured image Marketing-Society-logo.jpeg … Planning Insights, Marketing in Society, Brand Experience, Digital Communication, Financial and Professional Services, …
Union tops nominations for the 2023 Star Awards
… for the 2023 Star Awards The Marketing Society Scotland has revealed the shortlist for … The nominations are across a wide range of categories, from Digital Strategy and Planning and Insight, to Tourism and Leisure and Digital Communications. In total, the agency is nominated …
Hype or here to change? The Union’s 2025 predictions
… probably remain bleak for bands in 2025.” Emily Thomas, Digital Marketing Manager … and it’ll all be ‘AI’ to them.” Andrew Girdwood, Digital Strategist …
