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Going big at Brighton SEO
… BrightonSEO is Europe’s largest search marketing conference, taking place twice a year in the … quick to let search volumes dictate their tactics? As our digital marketing efforts have become more and more … kinaesthetic language. 4) Improving wellbeing in the digital industries is vital if we want to attract and retain …
Lockdown Learning
… wealth of online learning providing ample opportunity for marketing professionals to broaden and strengthen their … was referred to as the ‘new home run in the world of marketing’. These new webinars touched on almost every marketing area, from digital and SEO, to experiential, PR and production to name …
Let's put accessibility at the heart of everything we do!
… 8 in 10 companies are now working to achieve digital accessibility, but only 36% have a top-down commitment to creating an accessible digital experience (source: Forrester, 2021 ). There … and resources be accessed in multiple formats? Marketing: Do all marketing materials, including …
Stayin’ alive. Is there a secret to longevity in business?
… the principle of successful adaptation to change. And in a marketing world that has evolved rapidly, it’s mostly those agencies that have failed to embrace change (digital transformation, new skillsets, or shifting client … believed in. From day one, we set out to master the digital space. Very few ‘traditional’ advertising …
(Working from) home truths
… to work - from excitement about getting stuck back into digital projects to nervousness about what’s new in the … help deliver some amazing client projects. In one week, the digital team managed to deliver 4 websites! … stakeholders feeling that new shiny websites or search marketing investments don’t offer a valuable ROI. The …
Ian McAteer
… the business ever since. I am a Fellow of the IPA and the Marketing Society, have served as Chairman of both the IPA … involved in helping clients, with a particular focus on digital marketing. In 2015 I took responsibility for running Union Digital and enjoy the fresh challenges and opportunities …
Paradise revisited
… Seychelles Tourism Board asked us to refresh the nation’s marketing, including a brand identity re-design. Key was the … brings. In 2022 they knocked on our door once more. Digital channels had become critical for the brand, and we … Brand Purpose and Positioning Marketing Strategy …
Making the South of Scotland famous
… Advertising Integrated Marketing Social Media … users engaging with posts 10.4 m digital impressions with 11,043 reactions …
Developing personas to inform functionality and strategy
… personas and to conduct a useability audit to support their digital marketing efforts and online customer experience. Our … audience groups and, critically, how they were using the digital tools. A number of models were created, the best two …
Sound & Vision: The Essential UX Trends Playlist
… The Essential UX Trends Playlist Union Digital Account Director and resident DJ, Andy Baker, picks … That said, it is more often or not used to refer to digital channels, which is where I’m going to focus today. … the business’s goals. Like we do with our digital marketing channels we need to accurately measure the …
