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Promotions at the double in the Union Group
… and Louise Killough (right) pictured at last week’s Marketing Star Awards. … with clients, Louise is an active participant in both the Marketing Society Scotland and the Scottish IPA. … communications services: advertising, branding, design, digital marketing, web design and build, field and …
The devil's in the data
… months ago we had a simple goal: to drive more effective marketing for our clients by unleashing the creative power … Firstly, because Facebook is a huge platform for digital marketing, and it is being hit hard. But much, … using data and pushing messages is our industry. This is Digital Marketing, it affects us all. It is our reputation …
Watch your tone, B2B brands
… And create a sense of face-to-face communication in a digital world ( Semrush ). In particular, that … a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are … a longer-lasting effect than meeting immediate needs ( Marketing Pod ). In fact, inspiring emotion in B2B ads …
The Union's 2021 Star Award winners
… was named Scotland’s Agency of the Year 2021 at the Marketing Society Star awards based on a strong set of … Winner | Gold | Digital Strategy The Scottish Goverment’s Parent Club … time of need. This was down to a sophisticated and detailed digital strategy, combined with engaging, relevant and …
How to win friends and engage people
… (and expert’s) guide to the wonders of experiential marketing. Featured image … through experiential engagements. What is experiential marketing? It's any form of marketing which targets the … trend in marketing (IPA Bellweather Report), with only digital marketing also seeing an increase in spend. The fact …
Step into the Future
… trends right now and the shift from traditional marketing methods. It highlighted the importance of keeping … clear that many companies are not yet considering the full digital impact of these new trends environmentally and the … great PR photo, by further blending the muggle physical and digital worlds. A new TikTok AR effect that enables users to …
New campaign for Transport Scotland
… fully integrated campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country. Andy Baker, Digital Account Director, stated: “We’re absolutely …
Union leads the way with 15 star nominations
… The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Featured image marketing-society-logo-2013-4601.png … Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, Advertising (x2), Cause Related & Charity, …
Keeping it (virtually) real
… intensity of emotion as we move further into this brave new digital world? Creativity plays a valuable role for … apparently we can mimic the same language of emotion in the digital world as we do in the real world – and to quite … to use their favourite emojis and respond better to text marketing which includes an emoji. You could say that this …
Union appointed by Principal Hayley Hotels
… Hotel and venue chain Principal Hayley has moved its marketing services and digital account out of The Whole Caboodle, and The Union in Leeds has been appointed as new creative and digital agency. Featured image …
