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Who we are
… harness the power of data to improve their marketing effectiveness. We call our approach Data Sharpening – the …
Union leads the way with 15 nominations at the 2025 Star Awards
… of quality; entrants need to demonstrate marketing effectiveness in their submissions, as judged by an …
Sound & Vision: The Essential UX Trends Playlist
… marketing channels we need to accurately measure the effectiveness of our design decisions, not only when we put …
Union appointed to three Scottish Government marketing frameworks
… Marketing Star Awards in Scotland, which judge marketing effectiveness, The Union won ten awards . Many of these …
Historic Scotland launches marketing campaign to promote memberships
… of The Union, said, "Last year''s campaign proved the effectiveness of the creative concept and we were delighted …
The Union is Agency of the Year 2021
… and internationally. The agency has won over 100 marketing effectiveness awards and over 400 creative awards. Success …
Lockdown Learning
… effort to keep up with trends through continuous learning, effectiveness in creativity and execution will drop and …
The mystery of AI and creativity: A problem to be solved or a magical opportunity?
… Instead, what we should be talking about more, they say, is effectiveness and impact as the ultimate measure of success. …
The great cycle of mediocrity
… objective a darn sight faster. “For creativity and effectiveness to thrive together , agencies and clients …
Humility, Advertising, and Our National Identity
… when we do it together), and finally, measuring the effectiveness of our work. At the end of the day, we will …