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Who we are

… harness the power of data to improve their marketing effectiveness. We call our approach Data Sharpening – the …

Union leads the way with 15 nominations at the 2025 Star Awards

… of quality; entrants need to demonstrate marketing effectiveness in their submissions, as judged by an …

Sound & Vision: The Essential UX Trends Playlist

… marketing channels we need to accurately measure the effectiveness of our design decisions, not only when we put …

Union appointed to three Scottish Government marketing frameworks

… Marketing Star Awards in Scotland, which judge marketing effectiveness, The Union won ten awards . Many of these …

Historic Scotland launches marketing campaign to promote memberships

… of The Union, said, "Last year''s campaign proved the effectiveness of the creative concept and we were delighted …

The Union is Agency of the Year 2021

… and internationally. The agency has won over 100 marketing effectiveness awards and over 400 creative awards. Success …

Lockdown Learning

… effort to keep up with trends through continuous learning, effectiveness in creativity and execution will drop and …

The mystery of AI and creativity: A problem to be solved or a magical opportunity?

… Instead, what we should be talking about more, they say, is effectiveness and impact as the ultimate measure of success. …

The great cycle of mediocrity

… objective a darn sight faster.   “For creativity and effectiveness to thrive together , agencies and clients …

Humility, Advertising, and Our National Identity

… when we do it together), and finally, measuring the effectiveness of our work. At the end of the day, we will …