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Union tops 2016 Scottish Creative Awards

… won seven Awards and seven Commendations at the annual event which celebrates the best in Scottish advertising, … won either Awards or Commendations in a highly competitive event. The Union won in the Advertising Strategy category …

Union wins ten stars at 2022 Marketing Society Awards

… quality of its creative output at the highly competitive event. The awards are judged by panels of independent … the strength in depth of the Union team. The event was attended by over 600 people from the marketing …

Union uses pint-sized jockey to advertise John Smith's sponsorship of The Grand National

… The event is the UK’s largest single sporting event, and the deal is further evidence of S&N UK’s …

Gen Z whizz kids

… Digital Day, hosted by BIMA , is an annual event where companies and schools are paired across the … The event promised teamwork, challenging problem solving and …

The power of experiential marketing

… emotional connections, making messages stick long after an event ends. The impact is clear: 89% … more connected to brands after attending an event ( LBB ). 91% of consumers say …

Union win four Marketing Society Star Awards

… This year the awards event was held online due to the Covid-19 pandemic. … Everyone will no doubt be hoping for a more 'normal' event next year. A summary of The Union's shortlisted and …

Union host Worldwide Partners meeting in Edinburgh

… would like to thank the WPI staff for organising a great event and to all the attendees for visiting Edinburgh to make such a success of the event. … Delegates at the final evening's event at Hopetoun House outside Edinburgh. …

How to win friends and engage people

… had a more positive brand perception after an experiential event, and 65% purchased the product or service being promoted. As many as 70% of event participants end up becoming regular customers. …

Union Direct creates AI-powered Pension Mirror for Scottish Widows

… four weeks of last year’s campaign, with 4,848 virtual event portal registrations, 291 one-to-one call back … daily registrations more than doubling on ‘virtual event live’ days, when workplaces took part in the PES …

The Union's 2021 Star Award winners

… won four Golds, one Silver and one Bronze at the awards event. Here we summarise the winning entries across four of …