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A raft of new Board appointments at the Union
… and Highland Spring. Louise is also a Fellow of the Marketing Society Scotland, and heavily involved in both the IPA and Marketing Society Scotland trade bodies. Emma Campbell, … specialist agency. He will help to develop the agency’s experiential creative product and drive innovation in …
New campaign for Transport Scotland
… campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country. Andy … Scotland.” Gillian Kelly, Policy, Communication and Marketing Manager at Transport Scotland, said: "Technology …
Worldwide Partners hosts Global Agency Summit in London
… topics, including the future of television, the rise of experiential marketing, talent acquisition and retention, new agency … CEO of Foresight Factory, Michael Gillane, Director Marketing of Heineken UK, Amber Kirby, VP of Marketing of …
Ali Liddy
… a chance encounter led to an assistant role in a direct marketing agency, working on Burger King, Highland Spring … joint lead of the agency's partnership, communications and experiential arm. I love the diversity, pace and new …
Union Connect roll out 'The Riderz' for Cycling Scotland
… Union Connect has developed a field marketing and experiential concept for Cycling Scotland - creating a group …
Hardie and Hart promoted in Union Management shuffle
… 2007, when he set up the agency’s sales promotion and experiential marketing business, Union Connect, which has since developed …
New campaign lets parents know Parents Club is there for them
… further supported by Union Connect . The partnership and experiential arm of The Union, has undertaken an extensive … through this.” Cheryl Bell, Head of Parental Audience Marketing, Scottish Government said: “The commitment and …
The Main event
… Scott sums up it nicely in his book ‘The New Rules of Marketing and PR': “Humans crave physical interaction … Wyatt, Account Director Union Connect - the partnership, experiential events and communication arm of the …
Keeping it (virtually) real
… element is viewed less and less as an essential part of the experiential mix. It’s also worth thinking about when as … to use their favourite emojis and respond better to text marketing which includes an emoji. You could say that this … perspective: Jing Ge-Stadnyk and Gretzel. Journal of Marketing Management, 2018. [4] The science of …
Stayin’ alive. Is there a secret to longevity in business?
… the principle of successful adaptation to change. And in a marketing world that has evolved rapidly, it’s mostly … The creation of Union Direct (direct marketing and CRM), Union Connect (field marketing, promotions, and experiential), and Union Data (profiling, …
