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Union hires Adam Swann to lead strategy team
… leader, having worked in brand, integrated and digital marketing roles, advising an incredibly broad range of … further on offering clients the benefits of an integrated marketing service. (The Union is the only agency in Scotland able to offer clients the full range of marketing services under one roof and one management …
Sparking trust with Half-Price Weekends
… Digital Content Creation Integrated Marketing Print Production and Management …
Standing the test of time
Standing the test of time Why email marketing isn’t dead and never has been. … being – email has been around a long time. Email marketing has been around almost as long and while there’s a lot of company nowadays (hello ‘omni-channel marketing’), it’s just as relevant as it’s always …
Developing personas to inform functionality and strategy
… and to conduct a useability audit to support their digital marketing efforts and online customer experience. Our … Services B2B and Trade Marketing Qualitative Research …
She’s a Barbie girl, in a PRy world
… There is no doubt that the PR and strategic marketing rolled out to promote the Barbie film will go down in advertising history, for generations of marketing newbies to study and praise. They've managed to … film. Let’s take a deep dive into what the Barbie marketing team did best, with a budget slightly larger than …
Union gains total of 15 nominations for 2024 Star Awards
… Star Awards The shortlist for the 2024 Marketing Society Scotland Star Awards has been published, … Featured image Marketing-Society-logo.jpeg … The annual Star Awards, held by the Marketing Society in Scotland, set the benchmark for the …
Promoting the Scottish seafood industry
… Services B2B and Trade Marketing Qualitative Research …
The Union is Agency of the Year 2021
… of the Year 2021 At last night’s Marketing Society Scotland Star Awards The Union was crowned … Featured image Marketing-Society-logo.jpeg … An entry for the Scottish Government’s Parent Club marketing won Gold in the Digital Strategy category. Also …
Promotions at the double in the Union Group
… and Louise Killough (right) pictured at last week’s Marketing Star Awards. … with clients, Louise is an active participant in both the Marketing Society Scotland and the Scottish IPA. … offer in customer engagement, content, CRM, direct and data marketing, as well as extensive experience in both B2C and …
How to win friends and engage people
… (and expert’s) guide to the wonders of experiential marketing. Featured image … through experiential engagements. What is experiential marketing? It's any form of marketing which targets the senses; be that sight, hearing, …
