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The Union is Agency of the Year 2021
… of the Year 2021 At last night’s Marketing Society Scotland Star Awards The Union was crowned … Featured image Marketing-Society-logo.jpeg … An entry for the Scottish Government’s Parent Club marketing won Gold in the Digital Strategy category. Also …
Promotions at the double in the Union Group
… and Louise Killough (right) pictured at last week’s Marketing Star Awards. … with clients, Louise is an active participant in both the Marketing Society Scotland and the Scottish IPA. … offer in customer engagement, content, CRM, direct and data marketing, as well as extensive experience in both B2C and …
How to win friends and engage people
… (and expert’s) guide to the wonders of experiential marketing. Featured image … through experiential engagements. What is experiential marketing? It's any form of marketing which targets the senses; be that sight, hearing, …
Going big at Brighton SEO
… BrightonSEO is Europe’s largest search marketing conference, taking place twice a year in the … all corners of the world, it is one of the most attended marketing trade shows of 2019. We’ve pulled together … complicated language we have become accustomed to in the marketing world is a turn-off to your average target …
'Love Me!' Wail the Frankenstein monsters of integrated digital campaigns
… monsters. I see the phrase "transmedia" more than I see "marketing" in anime news, and that's not just because … from book to game, live-action, and then anime. The marketing followed. Or Demon Slayer, which made $276 million … of Harnessing the Power of Anime as an Outstanding Marketing Solution. It was the launch of the Dentsu …
Union Group expands with the launch of Union Connect
… a new agency specialising in sales promotion and field marketing. Called Union Connect, the agency will be led by Kyle Hardie, who joins from Blue-Chip Marketing in Edinburgh. Featured … Union already provides a range of sales promotion and field marketing services for clients, including Scottish Milk and …
Union Group secures ScottishPower win
… win Scotland’s largest independent marketing agency group, The Union, has succeeded in winning … for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the group, … planning, above-the-line advertising, direct and digital marketing. The partnership begins with a UK-wide integrated …
Is customer obsession giving your customers the creeps?
… Karen Andre, challenges the problem of control freakery in marketing head on, and shares her thoughts on what we as … It is an understatement to say that technology has turned marketing on its head. Martech has changed what we do beyond … brands are handing it over. As a general rule though, marketing practices are still very much ‘brand to …
Ian McAteer
… the business ever since. I am a Fellow of the IPA and the Marketing Society, have served as Chairman of both the IPA … With over 30 years’ experience in advertising and marketing, I am still intimately involved in helping clients, with a particular focus on digital marketing. In 2015 I took responsibility for running Union …
Watch your tone, B2B brands
… a longer-lasting effect than meeting immediate needs ( Marketing Pod ). In fact, inspiring emotion in B2B ads …
