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Going big at Brighton SEO
… BrightonSEO is Europe’s largest search marketing conference, taking place twice a year in the … all corners of the world, it is one of the most attended marketing trade shows of 2019. We’ve pulled together … complicated language we have become accustomed to in the marketing world is a turn-off to your average target …
'Love Me!' Wail the Frankenstein monsters of integrated digital campaigns
… monsters. I see the phrase "transmedia" more than I see "marketing" in anime news, and that's not just because … from book to game, live-action, and then anime. The marketing followed. Or Demon Slayer, which made $276 million … of Harnessing the Power of Anime as an Outstanding Marketing Solution. It was the launch of the Dentsu …
Union Group expands with the launch of Union Connect
… a new agency specialising in sales promotion and field marketing. Called Union Connect, the agency will be led by Kyle Hardie, who joins from Blue-Chip Marketing in Edinburgh. Featured … Union already provides a range of sales promotion and field marketing services for clients, including Scottish Milk and …
Union Group secures ScottishPower win
… win Scotland’s largest independent marketing agency group, The Union, has succeeded in winning … for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the group, … planning, above-the-line advertising, direct and digital marketing. The partnership begins with a UK-wide integrated …
Is customer obsession giving your customers the creeps?
… Karen Andre, challenges the problem of control freakery in marketing head on, and shares her thoughts on what we as … It is an understatement to say that technology has turned marketing on its head. Martech has changed what we do beyond … brands are handing it over. As a general rule though, marketing practices are still very much ‘brand to …
Ian McAteer
… the business ever since. I am a Fellow of the IPA and the Marketing Society, have served as Chairman of both the IPA … With over 30 years’ experience in advertising and marketing, I am still intimately involved in helping clients, with a particular focus on digital marketing. In 2015 I took responsibility for running Union …
Watch your tone, B2B brands
… a longer-lasting effect than meeting immediate needs ( Marketing Pod ). In fact, inspiring emotion in B2B ads …
Emotional advertising is for life, not just for Christmas
… feeling will always have a role to play, but evidence-based marketing continues to grow in importance. EffWeek, the IPA’s annual conference on marketing effectiveness, is built around measuring and understanding marketing success. In Planning at The Union, we geek out …
A raft of new Board appointments at the Union
… and Highland Spring. Louise is also a Fellow of the Marketing Society Scotland, and heavily involved in both the IPA and Marketing Society Scotland trade bodies. Emma Campbell, … 2013, now also joins the board of Union Connect, the field marketing and partnership specialist agency. He will help to …
The Digital Day dilemma: Are we all liars now?
… convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that opinion in Glasgow earlier … A highlight of my marketing calendar is Digital Day, which is a Marketing Society Scotland success and export to the rest of …
