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Emotional advertising is for life, not just for Christmas
… feeling will always have a role to play, but evidence-based marketing continues to grow in importance. EffWeek, the IPA’s annual conference on marketing effectiveness, is built around measuring and understanding marketing success. In Planning at The Union, we geek out …
A raft of new Board appointments at the Union
… and Highland Spring. Louise is also a Fellow of the Marketing Society Scotland, and heavily involved in both the IPA and Marketing Society Scotland trade bodies. Emma Campbell, … 2013, now also joins the board of Union Connect, the field marketing and partnership specialist agency. He will help to …
The Digital Day dilemma: Are we all liars now?
… convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that opinion in Glasgow earlier … A highlight of my marketing calendar is Digital Day, which is a Marketing Society Scotland success and export to the rest of …
Cookie policy
… users come to the website by clicking on links and ads. Marketing - These cookies help us to learn what you’re … - Analytics LinkedIn Cookies - (Marketing) The LinkedIn Insight Tag helps us … "_lissc". Cookie Type - Third Party Classification - Marketing Microsoft Clarity Cookies – …
Union tops nominations for the 2023 Star Awards
… for the 2023 Star Awards The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards, which is to be held in June this … The annual awards event is the benchmark for marketing effectiveness in Scotland, with over 30 agencies …
Union evokes golden age of travel for Scottish & Newcastle International
… The Union has launched a new global press and direct marketing campaign for Scottish & Newcastle International. … the 1920s and 30s. The campaign includes adverts and direct marketing pieces for Fosters, Kronenbourg 1664, John … Aylesbury and Martin Hartley at The Union, and the direct marketing component was devised by Only-U, The Union's …
Union leads the way with 15 star nominations
… The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Featured image marketing-society-logo-2013-4601.png … Categories include Brand Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, …
Union appoints digital expert to bolster growth plans
… Andrew has over 20 years’ experience in digital marketing, tech innovation and strategy. He has worked in … the last 12 months including a continued focus on digital marketing services such as SEO and PPC, and this has been … digital offering; from website design and build, to digital marketing and content strategy, and have been careful to …
The devil's in the data
… months ago we had a simple goal: to drive more effective marketing for our clients by unleashing the creative power … Firstly, because Facebook is a huge platform for digital marketing, and it is being hit hard. But much, much … data and pushing messages is our industry. This is Digital Marketing, it affects us all. It is our reputation on the …
What Google's BERT update means for digital marketers
… you will have invested a great deal of time into content marketing. Though, to be blunt, if what you’ve produced … where if you fail to rank, you lose traffic and your marketing funnel of advertising, email marketing and social media marketing can be impacted, as …
