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26 years digital
… As a 90s baby, I’ve had the opportunity – much like marketing and advertising agencies – to experience the … At the end of 2021, I completed my MSc degree in Digital Marketing. My dissertation focused on the rise of online … interests as them. It's also worth noting how TV marketing has changed since the 90s. Before, networks …
Show your data some love
… In other words, where should we invest our valuable marketing budget to get the most bang per buck? The … is the best way to understand the effectiveness of your marketing investments. After all, if you don’t understand in detail the effectiveness of your marketing, how can you improve it? 2. Focus your …
How to lose friends and antagonise people
… more recently1, in relation to data, personalisation and marketing ‘just because you can doesn’t mean you … rewards from a more personalised approach to their marketing. A recent study of 50 companies across 10 industry … and experiences have obviously grown exponentially and the marketing community have naturally rushed to embrace this …
The Union's 2021 Star Award winners
… was named Scotland’s Agency of the Year 2021 at the Marketing Society Star awards based on a strong set of … 2.6 million website sessions. A tangible example of how marketing can benefit society by providing a vital and … Winner | Gold | Marketing in Society Periods. Does the very word bring on …
The so what of Drupal 10
… has an update. They’re the business case that empowers marketing managers to get the budget necessary for the … or explain why a code freeze, and the impact on digital marketing projects, is required. … sites. Headless CMSs are attractive to technology and marketing teams, an excellent solution to the omnichannel …
Andrew Girdwood
… I used my 20-plus years of professional digital marketing experience to help land my role as a digital … and as a hobby, I run several blogs to take more digital marketing home, but I try to eat less pizza. It’s a … Most of all, as a digital strategist, I work to ensure that marketing today is not done in silos and that we’re …
Union appointed by Seychelles Tourism Authority
… been appointed to help the Seychelles with their tourism marketing in major European markets: Germany, France, Italy … source of income, so you realise how important effective marketing is to the country. Seychelles is a genuine … unspoilt, however it suffers from a lack of awareness and marketing clout." …
Union reveals rebranding work for Foundation Scotland
… work with Foundation Scotland to deliver an added focus on marketing and communications this year. At the beginning of … for the Foundation, rolling out the new identity and marketing activity. Speaking of the charity, Foundation … Foundation Scotland story. The new identity, website and marketing drive will help to do this. The Union is delighted …
Brand Purpose without substance serves no purpose at all
… The marketing sphere has been buzzing with the notion of brand … are increasingly facing, but it can also provide marketing value of a different kind. Specifically, brand … and supporting grass roots organisations across the world. Marketing budgets are invested in campaigns focusing on …
Consider yourself considered
… yourself considered How thoughtful marketing can make a big impact. … Here are 2 examples of how brands have tackled thoughtful marketing through opt outs: 1. Mother's Day … And the experts agree Our resident email marketing champion Toni weighs in with a further …
