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Andrew Girdwood

… I used my 20-plus years of professional digital marketing experience to help land my role as a digital … and as a hobby, I run several blogs to take more digital marketing home, but I try to eat less pizza. It’s a … Most of all, as a digital strategist, I work to ensure that marketing today is not done in silos and that we’re …

Union reveals rebranding work for Foundation Scotland

… work with Foundation Scotland to deliver an added focus on marketing and communications this year. At the beginning of … for the Foundation, rolling out the new identity and marketing activity. Speaking of the charity, Foundation … Foundation Scotland story. The new identity, website and marketing drive will help to do this. The Union is delighted …

Brand Purpose without substance serves no purpose at all

… The marketing sphere has been buzzing with the notion of brand … are increasingly facing, but it can also provide marketing value of a different kind. Specifically, brand … and supporting grass roots organisations across the world. Marketing budgets are invested in campaigns focusing on …

Consider yourself considered

… yourself considered How thoughtful marketing can make a big impact. … Here are 2 examples of how brands have tackled thoughtful marketing through opt outs: 1. Mother's Day … And the experts agree Our resident email marketing champion Toni weighs in with a further …

The Union transfers ownership to employees after three decades of independent success

… and protect culture. Edinburgh-based creative and marketing agency the Union Group has announced it is now … client service and ability to deliver across all marketing channels.”  With £11m turnover and more … The agency has been nominated 20 times for the upcoming Marketing Society Scotland Star Awards in June. Based …

Fortune favours the brave

… show that, worse than being simply uninspiring, ‘dull’ marketing campaigns are wastefully costly. So why, in a … response from their audience. They’re common in B2C marketing and positively rampant in B2B. Nearly half (48%) … a two-person drama based on a laser-sharp insight. Great marketing minds have said the same thing in different ways …

Hype or here to change? The Union’s 2025 predictions

… remain bleak for bands in 2025.” Emily Thomas, Digital Marketing Manager … invest in extending their life?” Deepali Chhabra, Digital Marketing Manager … men's attention in particular.” Emily Thomas, Digital Marketing Manager …

It’s Christmaaaaaaask!

… us her thoughts on this years “unprecedented” Christmas marketing plans. Featured image … ), for her take from the channel marketing perspective. She tells me these factors mean … festive season, the winners will be those who flex their marketing in response to the immediate consumer needs …

She sells Seychelles?

… Seychelles? The Seychelles Diaries: Marketing a bucket list destination. … to avoid covering these things within a destination marketing strategy is to shoot yourself in the foot. It’s … should be measured and considered as part of a successful marketing strategy. Visiting the Seychelles made me …

Are we taking Pride for a ride?

… if they wish to join centrally initiated communication and marketing campaigns or not” (Source: CBS ). This … “a 141% decline in news media coverage of LGBTQ+-focused marketing campaigns since last year’s Pride Month''. … allyship Next up, a brilliant, boozy example of a marketing campaign that instead raises the bar of allyship. …