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Stayin’ alive. Is there a secret to longevity in business?
… the principle of successful adaptation to change. And in a marketing world that has evolved rapidly, it’s mostly … The creation of Union Direct (direct marketing and CRM), Union Connect (field marketing, promotions, and experiential), and Union …
Do internships really create new opportunities?
… Unlocked, I worked with The Union, which is a creative marketing agency based in Edinburgh. This internship allowed … time they have given me. All the skills I’ve gained in marketing, PR, production, design and even writing will … such a wide experience because in my first week I did marketing and PR, and then in my second week I did digital, …
The perplexing world of the tender
… has nothing to do with you. The excuses: The new marketing director wants a new agency (often the old one … of business? If you are considering putting out your marketing business for pitch or tender, or are seeking an agency to help with your marketing, why not get in touch with Michael to discuss …
The Union retains the Historic Scotland account
… we are delighted. We have a great deal of experience in marketing for tourism and cultural attractions, and this … in the crown here in Scotland." Rebecca Hamilton, Marketing Manager at Historic Scotland, commented: "The …
Putting on a performance
… branding and website. Working closely with the marketing team and a host of stakeholders, we conceived the … and visual identity, developing a dynamic design for all marketing and communications activity that captures the …
Worldwide Cancer Research launches TV campaign
… campaign by the charity; and it will be supported by direct marketing and social media channels through Union Direct and … in one lab, in one country. Beverley Hart, Director of Marketing and Communications at Worldwide Cancer Research, …
Daniel Batey
… With 20 years’ experience in the database marketing and analysis arena, working both client side and … and then link the data projects to definitive business or marketing activations through the rest of the Union Group. …
IPA Effectiveness Award success
… The bi-annual awards recognise advertising and marketing effectiveness and are based on agencies being able to demonstrate concrete evidence of a return on marketing investment. An independent jury of clients and …
What’s the Fringe zeitgeist this year?
… What is this? A self-confessed digital marketing addict takes ten days off for arts and culture? … do and think about is crucially essential to any form of marketing. Since one of my blogs is about Edinburgh …
Union enjoys stellar evening at Star Awards
… The Union team enjoyed a great evening at the 2018 Marketing Society Star Awards, held at the Corn Exchange in … The awards is the equivalent of the Scottish marketing community's Oscars - with over 500 guests …
