Union appointed by Seychelles Tourism Authority

… been appointed to help the Seychelles with their tourism marketing in major European markets: Germany, France, Italy … source of income, so you realise how important effective marketing is to the country. Seychelles is a genuine … unspoilt, however it suffers from a lack of awareness and marketing clout." …

Union reveals rebranding work for Foundation Scotland

… work with Foundation Scotland to deliver an added focus on marketing and communications this year. At the beginning of … for the Foundation, rolling out the new identity and marketing activity. Speaking of the charity, Foundation … Foundation Scotland story. The new identity, website and marketing drive will help to do this. The Union is delighted …

Brand Purpose without substance serves no purpose at all

… The marketing sphere has been buzzing with the notion of brand … are increasingly facing, but it can also provide marketing value of a different kind. Specifically, brand … and supporting grass roots organisations across the world. Marketing budgets are invested in campaigns focusing on …

Consider yourself considered

… yourself considered How thoughtful marketing can make a big impact. … Here are 2 examples of how brands have tackled thoughtful marketing through opt outs:  1. Mother's Day  … And the experts agree  Our resident email marketing champion Toni weighs in with a further …

Star Awards 2026

… Intro text The Marketing Society Star Awards are back, launching into … Nomination category Marketing in Society … Brophy The Royal Scots Club Rising Marketing Star people-lee.jpg …

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The Union transfers ownership to employees after three decades of independent success

… and protect culture. Edinburgh-based creative and marketing agency the Union Group has announced it is now … client service and ability to deliver across all marketing channels.”   With £11m turnover and more … The agency has been nominated 20 times for the upcoming Marketing Society Scotland Star Awards in June.  Based …

Fortune favours the brave

… show that, worse than being simply uninspiring, ‘dull’ marketing campaigns are wastefully costly. So why, in a … response from their audience. They’re common in B2C marketing and positively rampant in B2B. Nearly half (48%) … a two-person drama based on a laser-sharp insight. Great marketing minds have said the same thing in different ways …

Hype or here to change? The Union’s 2025 predictions

… remain bleak for bands in 2025.”  Emily Thomas, Digital Marketing Manager   … invest in extending their life?” Deepali Chhabra, Digital Marketing Manager … men's attention in particular.” Emily Thomas, Digital Marketing Manager …

It’s Christmaaaaaaask!

… us her thoughts on this years “unprecedented” Christmas marketing plans.  Featured image … ), for her take from the channel marketing perspective. She tells me these factors mean … festive season, the winners will be those who flex their marketing in response to the immediate consumer needs …

She sells Seychelles?

… Seychelles? The Seychelles Diaries: Marketing a bucket list destination. … to avoid covering these things within a destination marketing strategy is to shoot yourself in the foot. It’s … should be measured and considered as part of a successful marketing strategy. Visiting the Seychelles made me …