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The Union transfers ownership to employees after three decades of independent success
… and protect culture. Edinburgh-based creative and marketing agency the Union Group has announced it is now … client service and ability to deliver across all marketing channels.” With £11m turnover and more … The agency has been nominated 20 times for the upcoming Marketing Society Scotland Star Awards in June. Based …
Fortune favours the brave
… show that, worse than being simply uninspiring, ‘dull’ marketing campaigns are wastefully costly. So why, in a … response from their audience. They’re common in B2C marketing and positively rampant in B2B. Nearly half (48%) … a two-person drama based on a laser-sharp insight. Great marketing minds have said the same thing in different ways …
Hype or here to change? The Union’s 2025 predictions
… remain bleak for bands in 2025.” Emily Thomas, Digital Marketing Manager … invest in extending their life?” Deepali Chhabra, Digital Marketing Manager … men's attention in particular.” Emily Thomas, Digital Marketing Manager …
It’s Christmaaaaaaask!
… us her thoughts on this years “unprecedented” Christmas marketing plans. Featured image … ), for her take from the channel marketing perspective. She tells me these factors mean … festive season, the winners will be those who flex their marketing in response to the immediate consumer needs …
She sells Seychelles?
… Seychelles? The Seychelles Diaries: Marketing a bucket list destination. … to avoid covering these things within a destination marketing strategy is to shoot yourself in the foot. It’s … should be measured and considered as part of a successful marketing strategy. Visiting the Seychelles made me …
Are we taking Pride for a ride?
… if they wish to join centrally initiated communication and marketing campaigns or not” (Source: CBS ). This … “a 141% decline in news media coverage of LGBTQ+-focused marketing campaigns since last year’s Pride Month''. … allyship Next up, a brilliant, boozy example of a marketing campaign that instead raises the bar of allyship. …
Union Digital delivers a stream of new websites in 2024
… Scotland website which was awarded a Silver at the 2023 Marketing Star Awards. With a large volume of data feeds and … well as web design and build, the services include digital marketing, PPC, SEO, UX, email marketing, analytics, and paid social media campaigns. …
Worldwide Partners hosts Global Agency Summit in London
… the future of television, the rise of experiential marketing, talent acquisition and retention, new agency … CEO of Foresight Factory, Michael Gillane, Director Marketing of Heineken UK, Amber Kirby, VP of Marketing of Virgin Holidays, Patrick Mills, Director …
Stayin’ alive. Is there a secret to longevity in business?
… the principle of successful adaptation to change. And in a marketing world that has evolved rapidly, it’s mostly … The creation of Union Direct (direct marketing and CRM), Union Connect (field marketing, promotions, and experiential), and Union …
Do internships really create new opportunities?
… Unlocked, I worked with The Union, which is a creative marketing agency based in Edinburgh. This internship allowed … time they have given me. All the skills I’ve gained in marketing, PR, production, design and even writing will … such a wide experience because in my first week I did marketing and PR, and then in my second week I did digital, …