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Worldwide Partners hosts Global Agency Summit in London
… the future of television, the rise of experiential marketing, talent acquisition and retention, new agency … CEO of Foresight Factory, Michael Gillane, Director Marketing of Heineken UK, Amber Kirby, VP of Marketing of Virgin Holidays, Patrick Mills, Director …
Stayin’ alive. Is there a secret to longevity in business?
… the principle of successful adaptation to change. And in a marketing world that has evolved rapidly, it’s mostly … The creation of Union Direct (direct marketing and CRM), Union Connect (field marketing, promotions, and experiential), and Union …
Do internships really create new opportunities?
… Unlocked, I worked with The Union, which is a creative marketing agency based in Edinburgh. This internship allowed … time they have given me. All the skills I’ve gained in marketing, PR, production, design and even writing will … such a wide experience because in my first week I did marketing and PR, and then in my second week I did digital, …
The perplexing world of the tender
… has nothing to do with you. The excuses: The new marketing director wants a new agency (often the old one … of business? If you are considering putting out your marketing business for pitch or tender, or are seeking an agency to help with your marketing, why not get in touch with Michael to discuss …
What’s the Fringe zeitgeist this year?
… What is this? A self-confessed digital marketing addict takes ten days off for arts and culture? … do and think about is crucially essential to any form of marketing. Since one of my blogs is about Edinburgh …
Gus Chalmers
… With over twenty years’ experience in leading UK direct marketing agencies, I was promoted to Managing Director of … leading the agency and helping clients develop their direct marketing and direct response strategy. …
Union enjoys stellar evening at Star Awards
… The Union team enjoyed a great evening at the 2018 Marketing Society Star Awards, held at the Corn Exchange in … The awards is the equivalent of the Scottish marketing community's Oscars - with over 500 guests …
Union launches through-the-line campaign for Project Scotland
… The Union Group has developed a 360° marketing campaign for Project Scotland, a new volunteering … in Scotland. The Union''s campaign spans web, direct marketing, sales promotion, exhibitions, and television, …
ZAG Conference 2025: Why beauty matters
… Daryl Fielding is a transformative leader in the world of marketing and advertising. The former European Marketing Director at Dove, responsible for its iconic …
Daniel Batey
… With 20 years’ experience in the database marketing and analysis arena, working both client side and … and then link the data projects to definitive business or marketing activations through the rest of the Union Group. …
