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Demystifying Marketing Measurement

Demystifying Marketing Measurement Toni Bowater, Digital Designer, tackles the tricky topic of marketing measurement in a digital age – attribution, … slap a pound sign over your efforts, have you even been marketing at all? It’s all too common to see marketers …

A question of choice

… core concept being supported by press, outdoor and field marketing. The campaign, courting controversy by stating the … Advertising Experiential and Field Marketing Integrated Marketing Partnership Marketing

Union appointed to three Scottish Government marketing frameworks

Union appointed to three Scottish Government marketing frameworks The Union has been … in gaining a place on three of the new Scottish Government marketing frameworks, also referred to as the ‘marketing rosters’.  Featured image …

Marketing Automation: cutting-edge or just plain creepy?

Marketing Automation: cutting-edge or just plain creepy? … Toni Bowater at The Union gives a practical insight into marketing automation. Featured image … gesticulating wildly about the easy wins to be had with marketing automation.  Call it personalisation, 'hyper' …

Digital Marketing Manager

Digital Marketing Manager The Union is a … like you. We pride ourselves on ethical, effective marketing strategies - no black hat tactics, clickbait, or … We're seeking a creative and strategic Digital Marketing Manager with a well-rounded skill set across the …

The History Bug

… other. One of the side effects of the condition was a Gold Marketing Star Award. Hero image … Advertising Direct Marketing Experiential and Field Marketing Integrated Marketing

Union nominated nine times for 2020 Marketing Star Awards

Union nominated nine times for 2020 Marketing Star Awards The Union has been nominated nine times for the 2020 Marketing Society Scotland Star Awards, the annual celebration of the best marketing work in Scotland.  Featured …

Homepage

… We are an employee-owned, integrated marketing agency that believes in effecting change for the … our clients harness the power of data to improve their marketing effectiveness. … web design and build, SEO, PPC and social media marketing and management. …

Union scoops seven stars at 2019 Marketing Society Awards

Union scoops seven stars at 2019 Marketing Society Awards The Union won a total of seven Star Awards at the annual Marketing Society Scotland Star Awards, held in Glasgow on … - Brand Scotland (Digital Strategy and International Marketing), Loch Ness by Jacobite (Tourism, Leisure and …

Changing the conversation

… Advertising Experiential and Field Marketing Integrated Marketing Partnership Marketing Social Media …