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Mirror, Mirror
… string of awards from the likes of Campaign, The Drum and Marketing Society. But most importantly, it’s set more …
How AI is already changing the game
… the increasing use of AI in customer service, sales, and marketing, companies that do not use AI in these areas may …
Comparative advertising: A knockout blow to the competition or self-inflicted wound?
… brand. EXECUTIVE SUMMARY Who it’s for: Marketing decision-makers and advertising practitioners who …
Feck the halls
… boosting their brand. I wonder whether we’ll see the marketing narrative around Christmas shift in emphasis in …
The great cycle of mediocrity
… a Trojan (can I still say that?) to prove its worth. In marketing, there’s no hiding from the data. If your …
Humility, Advertising, and Our National Identity
… Peter Field, Orlando Wood, or any number of extremely smart marketing professionals have already proved: that we need to …
Cost of living crisis cuts deep in Scotland
… The Union is Scotland’s largest independent integrated marketing agency.? With sales of over £12 million, The …
Ad man or mad man?
… business called That Wow Thing, and latterly a design and marketing consultancy called The Gifford Project. I still …
