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The psychology of fear: Uncovering the secrets behind successful Halloween campaigns
… Now we know what fear is, we can break it down further into marketing techniques of loss aversion and social fear. …
Making a clean sweep
… Laura McLachlan, Director of Marketing and Fundraising, Worldwide Cancer Research …
Sound & Vision: The Essential UX Trends Playlist
… the business’s goals. Like we do with our digital marketing channels we need to accurately measure the …
Keeping it (virtually) real
… to use their favourite emojis and respond better to text marketing which includes an emoji. You could say that this … perspective: Jing Ge-Stadnyk and Gretzel. Journal of Marketing Management, 2018. [4] The science of …
Union create new TV ad for Homecoming Scotland
… second lengths. The campaign also be supported with direct marketing and online campaigns - as well as activity …
Ken Dixon joins the Union's Leadership Team as Planning Director
… culture here, as evidenced by our consistent success in the Marketing Star Awards, so it’s both reassuring and …
Everyone knows Edinburgh, right?
… Fiona Hunter - Destination Marketing and Contracts Manager, Forever Edinburgh …
Careers
… advice and support. Our other industry memberships (IPA, Marketing Society, Chamber of Commerce, IPM, DMA) are there …
Union Direct creates AI-powered Pension Mirror for Scottish Widows
… part in the PES campaign. Susan Robertson, Senior Marketing Manager, Scottish Widows, said: “This Pension …
(Working from) home truths
… stakeholders feeling that new shiny websites or search marketing investments don’t offer a valuable ROI. The …
