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Union Group companies nominated for 23 Marketing Star Awards
… The categories cover: Brand Development; Digital Strategy; Integrated Marketing; Marketing Planning and … marketing, data, segmentation, direct mail, eCRM, social strategy, content and website design and build. The agency …
The Union is Agency of the Year 2021
… Parent Club marketing won Gold in the Digital Strategy category. Also for the Scottish Government, the … marketing, data, segmentation, direct mail, eCRM, social strategy, content and website design and build. The agency …
Union Group secures ScottishPower win
… bringing to life the charity’s new vision and 2030 strategy. The Union Group works with over 50 clients … and consultancy services. We aim to use data, insight, strategy and creativity to engage people with our clients’ …
She sells Seychelles?
… avoid covering these things within a destination marketing strategy is to shoot yourself in the foot. It’s not just … measured and considered as part of a successful marketing strategy. Visiting the Seychelles made me desperate to …
Watch your tone, B2B brands
… tone of voice should be a part of any brand’s overall strategy. The missed opportunity of tone of voice in … a B2B marketer, tone of voice should be part of your brand strategy, helping communicate who you are and your USPs. …
Partnership marketing in a turbulent world
… can provide key audience insight that can influence your strategy. PR opportunities – partnership announcements … how we could create and implement a partnership marketing strategy for you drop us a line and we can grab a virtual …
Integration. An idea whose time has come.
… advisors, contributing beyond pure marketing to business strategy and giving honest feedback across a client’s … approach has paid dividends. With these clients the strategy, insight, data analysis, messaging, brand design, …
Daniel Batey
… years I have been working with the Union Group on many data strategy and analytics projects. Clients include Scottish …
Worldwide Cancer Research launches TV campaign
… answers will never be unearthed without a global research strategy. We are the only UK cancer charity that funds …
Going big at Brighton SEO
… sessions on a huge range of topics spanning from content strategy and user experience to advanced technical SEO and …
