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Designing a brand tracker survey to measure impact

… and encouraging lifestyle changes to minimise impact to the environment. Oversight of where we are on the journey towards a circular economy, alongside an … the public around the goal of a circular economy. Union Insight designed and delivered the first phase of a …

She’s a Barbie girl, in a PRy world

… a Barbie girl, in a PRy world Since the summer of 2022, Barbie Pink, now an official Pantone, … There is no doubt that the PR and strategic marketing rolled out to promote the … Maddy Crowther - Senior Account Executive, The Union

How to win friends and engage people

How to win friends and engage people Union Connect Group Account Director Caroline Cairns offers a beginner’s (and expert’s) guide to the wonders of experiential marketing. … marketing? It's any form of marketing which targets the senses; be that sight, hearing, smell, taste or touch. …

The Power of Not Saying.

The Power of Not Saying. Liam Biesty muses on breaking the big idea and solving the brief. … your own conclusions. Liam Biesty, Copywriter at the Union Advertising Agency. …

It's a match?

It's a match? One of the things I love most about working at The Union is being surrounded by like-minded people. …

Developing personas to inform functionality and strategy

… on pensions and investments. Hymans Robertson approached Union Insight to develop a new suite of buyer personas and … strategies. However, they were not being used widely within the business. These personas were generally designed around … products and were only likely to hold that same product in the future. Our research identified that many of their …

Daniel Batey

… Batey With 20 years’ experience in the database marketing and analysis arena, working both … projects. Admittedly, that’s a lot to take in. For the last seven years I have been working with the Union Group on many data strategy and analytics projects. …