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Daniel Batey
… Batey With 20 years’ experience in the database marketing and analysis arena, working both … projects. Admittedly, that’s a lot to take in. For the last seven years I have been working with the Union Group on many data strategy and analytics projects. …
How to lose friends and antagonise people
… to lose friends and antagonise people Union Direct Managing Director, Gus Chalmers, tackles the issue of creepy personalisation head-on and offers some top tips for walking the fine line between success and alienation. …
Ten Steps to Meeting Magic
Ten Steps to Meeting Magic Union Account Director Lyndsay Snoddon muses on meeting … allocated time, meetings people don’t show up for, or the dreaded “we forgot to book a meeting room so let’s run around the office for 15 minutes before we begin” meetings. …
Scotland Starts Here
Scotland Starts Here The Union has launched a new campaign with Midlothian and Borders Tourism Activation Group (MBTAG) to promote the Scottish Borders and Midlothian as a tourist …
A time for generosity?
A time for generosity? As the year draws to a close we find ourselves looking back and … (and you should have been), we had speakers wax lyrical on the importance of being a non-conformist in life and work. … that remains is to thank all of you from all of us at The Union for the generosity of your talents, time and trust. …
New campaign for Transport Scotland
New campaign for Transport Scotland The Union is delighted to announce the launch of the brand new campaign for Transport Scotland, …
Are we taking Pride for a ride?
… Are we taking Pride for a ride? During the month of Pride, the streets of Edinburgh were bursting with joy, resistance … By Deepali Chhabra - Digital Marketing Manager, Union Digital
Good for {U}
Good for {U} Union Direct Account Manager Erika Sablinskaite explains how … – and why building a healthy and happy workplace could be the key to future-proofing your business. … THE NOT SO HAPPY TRUTH According to the Office for …
Marketing Automation: cutting-edge or just plain creepy?
… or just plain creepy? Toni Bowater at The Union gives a practical insight into marketing automation. … at a roadshow or expo by now, gesticulating wildly about the easy wins to be had with marketing automation. Call …
Historic Scotland launches marketing campaign to promote memberships
… to promote memberships Following the success of its 2009 ''Make Your Own History'' marketing … launching its latest major drive to encourage Scots to make the most of their country''s rich heritage. … The campaign is created by The Union. The 2010 ''Make Your Own History'' campaign, which …
