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Going big at Brighton SEO
… search marketing conference, taking place twice a year in the famously colourful seaside town. … more than 4,000 marketers travelling from all corners of the world, it is one of the most attended marketing trade … to find out more about digital marketing trends and how Union Digital can help your business stay on top of them, …
Scottish Enlightenment campaign for National Library
… campaign for National Library The Union has produced its first work for the National Library of Scotland, following its appointment …
Everybody wants equality, right?
… On Wednesday 11th September, staff from all corners of the Union Group gathered together in the boardroom for a hotly anticipated event – the …
Watch your tone, B2B brands
… tone, B2B brands Chillin’. I was on the way home from a wedding in Glasgow and a word caught my … display saying “Waiting”, ScotRail had taken the opportunity to show the word “Chillin’”. … And your audience will thank you. Here at The Union, we run tone of voice workshops to help B2B brands …
Demystifying Marketing Measurement
… Toni Bowater, Digital Designer, tackles the tricky topic of marketing measurement in a digital age – attribution, emotions and the universally-feared 'brand awareness'. … be able to harness this mythical power. When I joined the Union, three years ago, I even joked to friends about …
There's more to care than caring
There's more to care than caring The Scottish Government have launched a national recruitment campaign for Adult Social Care workers, created by The Union. Featured image …
ZAG Marketing Conference 2024: Generosity in a time of greed
… These are the questions that the intriguing invite to this year’s ZAG conference posed. … while also nourishing new friendships. Best of all, former Union alumna Nicci Motiang had the idea of a daily check to …
Brand Purpose without substance serves no purpose at all
… substance serves no purpose at all Union Connect Account Manager, Lucy Kennedy, gives her thoughts on the concept of 'Brand Purpose' and discusses the role it will continue to play in advertising and …
Gen Z whizz kids
… annual event where companies and schools are paired across the country to try and educate kids from 13-16 years old about careers in the digital landscape. Featured … and also receive a range of amazing prizes. This year, Union Digital were paired with George Heriots in …
Have we put a pause on play?
… rewinding to when I started my career. We are talking about the time when you still had to post work to clients (or fax … Once that work was in the hands of the Royal Mail you had a bit of a breather to … Sheryl Thompson - Creative Director, Union Direct
