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Gongs galore at 2017 Travel Marketing Awards
… galore at 2017 Travel Marketing Awards The Union has been awarded at the prestigious 2017 Travel Marketing Awards, held at the …
An open conversation about periods
An open conversation about periods The Union has created a new groundbreaking campaign for the Scottish Government to challenge the stigma around …
Leadership language
… to those men…" jabbed actor Issa Rae. She'd just finished the announcing the nominees for Best Director at this year's Oscars. It … I’m proud to say that one of those few works with us at Union Direct. Are we living in Mad Men days of …
Consider yourself considered
… Holidays ? advertising. The emails, the social posts, and the TVCs — oh, my! These big … Jordan Barnhart - Account Manager, The Union
What did you do today?
What did you do today? The Union has launched a new campaign for the Scottish Government to encourage young people to choose …
Who do you think you’re talking to?
Who do you think you’re talking to? Union Creative Director, Michael Hart, takes a provocative line on what we need to do (and not do) to truly understand the audiences we are speaking to and make our work better as … isn’t it? Well maybe not everywhere. Maybe not in the ever-so-neat way we parcel up the target audience. In …
Don't look back in anger
… we have faced, and continue to face, enormous challenges. The full trauma, pain, injustice, damage and cruelty of the Covid-19 pandemic is still to be understood, but there … doubt if I have ever been so focused on the wellbeing of my Union colleagues. The expressions ‘take care’, ‘be …
Show your data some love
… 10%, every individual and every organisation is faced with the same dilemma – how to do more with less. … where should we invest our valuable marketing budget to get the most bang per buck? The key to answering this … Daniel Batey – Managing Director, Union Data
Ins and Outs for 2024
… If you spent any time on TikTok or Instagram during the Christmas and New Year period (guilty), it’s likely you'll have seen the ‘ins and outs’ trend. Featured … Catriona Rist - Senior Account Manager, The Union
She was just...
… I think most women and non-binary people can imagine how the events unfolded. How their hearts sank when a stranger … maybe even tried to make – or fake – a call to throw the attacker off. It is all too relatable. But is … and old to unlearn our gender attitudes. We at The Union know that behaviour change takes time. So, the sooner …
