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How to lose friends and antagonise people
… to lose friends and antagonise people Union Direct Managing Director, Gus Chalmers, tackles the … Jeremy Bullmore pointed out more recently1, in relation to data, personalisation and marketing ‘just because you can … Gus Chalmers is the Managing Director of Union Direct, Union Group’s specialist customer engagement …
Integration. An idea whose time has come.
… After a brief tour through the history of advertising, Union Chairman, Ian McAteer, describes the benefits of a … to make improvements where they are most needed. Data can help with this. The digital era means we can now … we’ve seen a dramatic difference working with The Union. There are clear business benefits to asking a single …
Union Group secures ScottishPower win
Union Group secures ScottishPower win … largest independent marketing agency group, The Union, has succeeded in winning not one, but two highly … Responsible for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win …
Union creates new Traffic Scotland website
Union creates new Traffic Scotland website The Union has designed and built a major new website for … the client team. The site is the official hub for all data for Scotland’s main trunk road network. The …
Union hires Adam Swann to lead strategy team
Union hires Adam Swann to lead strategy team Adam Swann has joined The Union as the agency’s Chief Strategy Officer, after … in collaboration with the teams at Union Digital and Union Data to help integrate and evolve the agency’s research, …
Union Digital delivers a stream of new websites in 2024
Union Digital delivers a stream of new websites in 2024 Union Digital has just completed an intensive schedule of … at the 2023 Marketing Star Awards. With a large volume of data feeds and integrations, complex mapping and filtering, …
Promotions at the double in the Union Group
Promotions at the double in the Union Group The Union Group is pleased to announce two key new promotions … we offer in customer engagement, content, CRM, direct and data marketing, as well as extensive experience in both B2C …
Stayin’ alive. Is there a secret to longevity in business?
… business? Many great agencies have come and gone, yet The Union is still here, approaching its 30th year. Is there a … Ian McAteer, our co-founder, and Chair, to reflect on The Union’s journey so far - what we got right, the mistakes … marketing, promotions, and experiential), and Union Data (profiling, segmentation, data management) all …
Union appointed to three Scottish Government marketing frameworks
Union appointed to three Scottish Government marketing frameworks The Union has been successful in gaining a place on three of the … design, partnerships, events and experiential marketing, data, segmentation, direct mail, eCRM, social strategy, …
Union Direct creates AI-powered Pension Mirror for Scottish Widows
Union Direct creates AI-powered Pension Mirror for Scottish … the creative potential of AI, integrated engagement agency Union Direct launched client Scottish Widows’ Pension … licensed from Visage. It uses average pensions savings data from the Office for National Statistics, Wealth and …
