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Cost of living crisis cuts deep in Scotland

… new ‘Mood of the Nation Report’ published today by The Union has set out to capture how the cost of living crisis … Featured image Shopping-bag-The-Union-scaled.jpeg … Shifts in attitudes and behaviour In fact, the data is so pronounced that it indicates the single biggest …

Digital Day 2023: The Seeds of Revolution?

… var videoSrc = jQuery(this).find('iframe').attr('data-src'); if (videoSrc.includes('?')) { … var videoSrc = jQuery(this).find('iframe').attr('data-src'); if (videoSrc.includes('?')) { … engine optimisation), I was at Digital Day with Emily Hall, Union's digital director who has a background in SEO, and …

Unconscious gender biases

… issue – because they need to be trained on human created data. I n 2021, Global Witness investigated Facebook’s … viewed as a way to avoid bias, because they rely on hard data – but data isn’t flawless, and bias can still find … Emily Willing – Art Director, Union

Emotional advertising is for life, not just for Christmas

… and understanding marketing success. In Planning at The Union, we geek out over data, but the real benefit lies in helping brands spend … author of How Brands Grow) in backing up theory with robust data. A new era of marketing science is fast approaching. …

Standing the test of time

… tracking pixels which would otherwise be collecting open data as well as location and device type. While this is … than simply tracking lone email stats (Did I mention The Union has an excellent Planning team?). … Get in touch with Union Digital if you’ve got any email requirements and …

Demystifying Marketing Measurement

… be able to harness this mythical power. When I joined the Union, three years ago, I even joked to friends about … increase in engagement. Tell a story grounded in facts and data, not a fairy tale. Say for example you have a … on the way to meaningful marketing measurement. The Union offers post-campaign analysis that goes beyond vanity …

The mystery of AI and creativity: A problem to be solved or a magical opportunity?

… new genres. AI’s ability to process massive amounts of data means it can make connections quickly, instantly … Here at The Union, we are Agents of Change and with that comes a … them come to life in new and exciting ways. At The Union, we’re not scared of change, we embrace it. We have …

Andrew Girdwood

… to help land my role as a digital strategist at the Union. Before I, or anyone else, could claim to be a … are accountable, tailored, and use the best possible data. Most of all, as a digital strategist, I work to ensure … agencies to boost their digital offerings. I came to the Union to find an agency big enough to cope and small enough …

Step into the Future

… on carbon footprints and material waste. However, data centres that support AR applications can have a … their AR app. Making AR shoppable, able to collect data from it and it can successfully drive footfall. … Suzy Adam - Account Manager, Union Connect

Sheryl Thomson

… always the direct sell that got me going. Using intelligent data and insights to tell a story that drives response. Which is why in 2016 I made the move to Union Direct to head up the creative department. For now, I … Job title Creative Director | Union Direct Profile image …