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Business as unusual for the Union
Business as unusual for the Union We are The Union. It’s a name that emphasises the power of the … to clients is of the highest quality. Planning, account, digital and creative teams are working as normal. We are …
Union wins Agency of the Year
Union wins Agency of the Year The Union has been given the accolade of Agency of the Year at … The awards, which rank the best advertising, direct and digital work in Scotland each year, were announced at a …
Union enjoys a stellar night at 2025 Marketing Star Awards
Union enjoys a stellar night at 2025 Marketing Star Awards … Glasgow, proved to be a successful hunting ground for the Union Group on Thursday evening. … Royal Scots Club in Brand Development, Bank of Scotland in Digital Communication, Lightbody Ventures in Food and Drink, …
Union creates TV spot as part of Scottish Government's campaign to help tackle debt
Union creates TV spot as part of Scottish Government's campaign to help tackle debt The Union has just completed a TV commercial as part of the … Union, and the animation was created and produced by Ink Digital. …
What’s the Fringe zeitgeist this year?
… What is this? A self-confessed digital marketing addict takes ten days off for arts and … are pushing for this change. Back in my day job at the Union, it was increasingly commonplace for clients to ask … Andrew Girdwood - Digital Strategist, The Union
Marketing Automation: cutting-edge or just plain creepy?
… just plain creepy? Toni Bowater at The Union gives a practical insight into marketing automation. … journey. If you'd like to speak to someone at The Union about how marketing automation might fit into your business, please get in touch with us at Union Digital. …
(Working from) home truths
… to work - from excitement about getting stuck back into digital projects to nervousness about what’s new in the … to me that we do have an incredible team here at The Union. Passion for our clients and the industry has meant … help deliver some amazing client projects. In one week, the digital team managed to deliver 4 websites! …
The power of experiential marketing
… spend. Driven by reducing digital activation costs, AI moving beyond the hype, and an … Widows Pension Mirror digital experience created by Union Direct, the Union Group transformed it into an in-person activation that …
Demystifying Marketing Measurement
… Marketing Measurement Toni Bowater, Digital Designer, tackles the tricky topic of marketing … be able to harness this mythical power. When I joined the Union, three years ago, I even joked to friends about … on the way to meaningful marketing measurement. The Union offers post-campaign analysis that goes beyond vanity …
Developing personas to inform functionality and strategy
… on pensions and investments. Hymans Robertson approached Union Insight to develop a new suite of buyer personas and to conduct a useability audit to support their digital marketing efforts and online customer experience. … audience groups and, critically, how they were using the digital tools. A number of models were created, the best two …
