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How to win friends and engage people

How to win friends and engage people Union Connect Group Account Director Caroline Cairns … For Scottish-based dental tech start-up Calcivis, Union Connect developed a trade show stand which cut through … trend in marketing (IPA Bellweather Report), with only digital marketing also seeing an increase in spend. The fact …

What teaching taught me

What teaching taught me The Union has launched a new campaign for the Scottish … teachinscotland.scot has been further developed by Union Digital, with helpful and interactive content that showcases …

Artificial Paradise: The interior decoration of our reality

… Germaine Fagan, Junior Planner at The Union, ruminates on the use of digital technologies as a tool to craft unreal realities and … Featured image Portal-The-Union.jpeg …

Did your company culture die in the pandemic?

… years have been the most challenging in my time leading The Union for over almost 30 years. Since March 2020 we’ve … and flexibility. (Countries offering visas for ‘digital nomads’ is just one consequence of this trend.) I … culture. It’s the lifeblood of the organisation. At The Union we have a clearly articulated purpose (we are …

Worldwide Cancer Research launches TV campaign

… Cancer Research launches TV campaign The Union's new campaign for Worldwide Cancer Research has just … by direct marketing and social media channels through Union Direct and Union Digital. Worldwide Cancer Research funds research into …

How to lose friends and antagonise people

… to lose friends and antagonise people Union Direct Managing Director, Gus Chalmers, tackles the … that create personalised experiences by integrating digital technologies and proprietary data are seeing … Gus Chalmers is the Managing Director of Union Direct, Union Group’s specialist customer engagement …

Watch your tone, B2B brands

… And create a sense of face-to-face communication in a digital world ( Semrush ).  In particular, that … And your audience will thank you.  Here at The Union, we run tone of voice workshops to help B2B brands … We'd love to help you too. Get in touch at info@union.co.uk . …

Sheryl Thomson

… well versed in working with various mediums (ATL, BTL, digital) but it was always the direct sell that got me … drives response. Which is why in 2016 I made the move to Union Direct to head up the creative department. For now, I … Job title Creative Director | Union Direct Profile image …

Making the South of Scotland famous

… The work that The Union have done on Scotland Starts Here has been nothing … Working with the Union has been a joy from the very beginning. Having spent … users engaging with posts 10.4 m digital impressions with 11,043 reactions …

Lyndsay Snoddon

… passion for strategic marketing. After a 5 -year stint in digital agencies, I made the move to The Union in 2019 driven by the desire to join a full-service … Job title Group Account Director | Union Profile image …