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International Women's Day - #InspiringDelusion?
… - the Pension Mirror, a joint effort between our own Union Direct and Scottish Widows, will let you see where your …
Historic Scotland launches marketing campaign to promote memberships
… The campaign is created by The Union. The 2010 ''Make Your Own History'' campaign, which … great historic sites. The TV commercial was written by Union creative team Euan Auld and Paul McDonald. In addition … three months free when a 12-month membership is bought by direct debit makes it a superb deal." Hamish Clark says, "I …
The future of events
The future of events Union Connect Account Managers, Georgia Waters and Lucy … of events! In the absence of in-person interactions, Union Connect has quickly adapted to bring about some highly … hosting an online event, but we have summarised below: Direct interaction - Virtual events offer an outlet to speak …
Everybody wants equality, right?
… On Wednesday 11th September, staff from all corners of the Union Group gathered together in the boardroom for a hotly … closer to home, Ken highlighted the inequalities within the Union itself; there are seven different titles that exist … a recent study that found that the burden of poverty has a direct impact on IQ. Maintaining that Ken’s argument …
Watch your tone, B2B brands
… seen in each of these three examples that those values direct the elements of word choice, linguistic style and … And your audience will thank you. Here at The Union, we run tone of voice workshops to help B2B brands … We'd love to help you too. Get in touch at info@union.co.uk . …
Leadership language
… I’m proud to say that one of those few works with us at Union Direct. Are we living in Mad Men days of secretarial … Reach out. Send me an email - georgia.bridgwood@union.co.uk . Last year Union was part of the Gather …
Brand collaboration: True connection stands the test of time
… comes into play. Take Nature Scot for example, Union Connect have helped them find influencers and content … know one The Union group is built on partnership and collaboration, … Courtney Hall - Content Writer, Union Direct
Demystifying Marketing Measurement
… be able to harness this mythical power. When I joined the Union, three years ago, I even joked to friends about … Groupon ran its own test3 which showed most of its ‘direct’ traffic was actually untracked referrals, putting … on the way to meaningful marketing measurement. The Union offers post-campaign analysis that goes beyond vanity …
The great cycle of mediocrity
… cycle of mediocrity Michael Hart, The Union’s Creative Director, ponders our innate fear of … Which we all keep forgetting. “ Research reveals a direct correlation between strong advertising creativity and …
Taking a stand
… brands to do the same. Kate Wilson, Account Manager, Union Direct. References https://www.boohooplc.com/ …
