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The Main event
The Main event As I write this, Euro 2020 is taking place, the first event since the pandemic seeing Glasgow welcome not only … much? Everyone remembers their first ‘proper’ event, whether it was a pop concert, festival or sports …
Place2Be film premiered at Kensington Palace event
Place2Be film premiered at Kensington Palace event The Union's new film for leading …
The future of events
… events offering replicates a ‘physical’ location-based event/s on an online platform. We can host a vast array of event types, from large-scale conferences to more intimate … launches and brand awareness events, giving attendees an event experience easily accessed from the comfort and safety …
ZAG Conference 2025: Why beauty matters
… place on June 5th, 2025, this dynamic, free to attend event dares to ask: What does beauty really mean, and does … Brought to you by The Union, ZAG is a free event with limited tickets available. If you’re curious, open-minded, and in need of a little inspiration, this event is for you. Learn more and register your …
Union wins big at 2023 Marketing Star Awards
… The agency was nominated ten times prior to the event, including being shortlisted for Agency of the Year … and companies were shortlisted in the highly competitive event. The awards are judged annually by panels of marketing … The event was attended by a record number of over 600 …
Union named 2017 Agency of the Year
… 4 Golds, 5 Silvers and 4 Bronzes on the awards night. The event was held at the SWG3 venue in Glasgow, a gathering of … UK's leading body for marketing professionals. The annual event celebrates the best examples of marketing excellence, … The Scotsman reported on the event: …
The Digital Day dilemma: Are we all liars now?
… all it took to get team Union's delegates to this year's event. Yes, it's called Digital Day, and yes, it was … to be possible again, the chance to go to an in-person event and hobnob with fellow marketers was too good to … making the world less bad. At a Marketing Society event more recently, again in Glasgow, this time at …
Digital Day 2023: The Seeds of Revolution?
… I'm just back from Digital Day 2022, an event by the Marketing Society Scotland, and it has me … issues. This Digital Day was a Marketing Society Scotland event in which the audience cared about the cultural impact … passion-led tribes of digitally savvy experts at the next event. I know which side I'll be on; embrace the future and …
Step into the Future
… even bigger about the long-term impact. When planning an event, there are many factors we need to consider: the scale … keeping sustainability at the forefront when planning any event or activation. While researching this, it became clear … the extended reach and lasting impact after leaving the event. Keeping sustainability front of mind …
The psychology of fear: Uncovering the secrets behind successful Halloween campaigns
… of beast, transforming into the UK’s third-largest retail event, with consumer spending tripling since 2013 to reach … named ‘The Haunted Fanta Factory’. Access to this event was limited to people who won the sweepstake and a … slots sold daily, which drove consumers wild with the event’s positioning of rarity, amplifying the campaigns …
