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Marketing Automation: cutting-edge or just plain creepy?

Marketing Automation: cutting-edge or just plain creepy? … Toni Bowater at The Union gives a practical insight into marketing automation. Featured image …

Union Group

… Brand Purpose and Positioning Integrated Marketing Marketing Strategy Packaging Design Research … Marketing Employee Engagement Marketing Automation Print Production and Management …

Union Direct

… Services: Direct Marketing | Print Production and Management | Social … Audience Segmentation | Customer Relationship Marketing (CRM) | Direct Marketing | Experiential … Employee Engagement Marketing Automation Print Production and Management …

Integration. An idea whose time has come.

… describes the benefits of a truly integrated approach to marketing communications.  Featured … Marketing folk love buzzwords. The rise of digital channels … idea, advertising, field marketing, email marketing and automation, direct marketing, promotion, online content, …

Hype or here to change? The Union’s 2025 predictions

… remain bleak for bands in 2025.”  Emily Thomas, Digital Marketing Manager   … figure is around 1%. It’s the efficiency born from automation that makes AI Agents attractive to businesses.  … invest in extending their life?” Deepali Chhabra, Digital Marketing Manager …

Why 2025 is the new 2016

… was also an era of instant gratification. E-commerce and marketing capitalised on immediate conversions—one-click … element : In a world increasingly dominated by AI and automation, the emphasis on creativity for its own sake …