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The future of events

The future of events Union Connect Account Managers, Georgia Waters and Lucy Kennedy, discuss the value of virtual events and why businesses must consider these in the … on. This week’s London Fashion Week, is offering a packed virtual programme, replacing catwalks with films, podcasts, …

Step into the Future

… How experiential trends are shaping events while treading lightly on the planet … and bring unimaginable concepts to life. By integrating virtual content into the real world through a smartphone, users can add virtual objects to videos or photos, creating immersive …

'Love Me!' Wail the Frankenstein monsters of integrated digital campaigns

… from the Scottish Government and The Union included a virtual career fair for teachers, complete with additional and supporting virtual events.  …

The Main event

… Is this a move towards the return of events? And, why do we love congregating in a cold stadium, … and can change the direction of your life. We manage events at student career fairs and see first-hand how one … event world combining smaller scale in-person events with virtual interactive events. Do get in touch if you would …

How to win friends and engage people

… impression. These 'experiences' can take place anywhere: at events, trade shows, in shopping malls, in the street., … They often use interactive technology; such as augmented or virtual reality or gamification, to provide even deeper …

What teaching taught me

… The Union will also be delivering a series of online virtual events where candidates can speak with experienced teachers … points. With a range of media from out-of-home to online events and an intelligent, automated eCRM system, we have …

The Union is Agency of the Year 2021

… “Our only disappointment is that the awards ceremony was virtual. So we didn’t get to all go on the stage to … in branding, advertising, digital, design, partnerships, events and experiential marketing, data, segmentation, …

Partnership marketing in a turbulent world

… partnership announcements alone can be PR-able events, but there is also publicity power in creating joint … marketing strategy for you drop us a line and we can grab a virtual coffee. Email Union Connect Account Director … is based upon Red Bull sponsoring key adventure/sporting events and GoPro equipping the athletes/participants with …