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It's that time of the month and this month's THUNK wants to help you change your behaviour by throwing some gender stereotypes in the bin.
We all labour under preconceived notions about how we should act as men and women, so read on to start identifying your own internal prejudices and consider a new haircut while you're at it.
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While gender attitudes and stereotypes have evolved far and away from even the 80s and 90s, they are still very much alive. But being aware of them is half the battle.
Art Director, Emily Willing analyses these unconscious gender biases and offers some thoughts on what else we can do to eliminate them from our work as marketers.
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"It's hard to pick just one recommendation from the Fringe this year but if I had to it would be Flo & Joan (for Sweet Release) for great gags, music and commentary on society. The fact that women can't walk home safely is important and yet that's a point Flo and Joan make the audience think about through humour and melody."
Andrew Girdwood, Digital Strategist
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