![hero](https://www.union.co.uk/wp-content/uploads/2015/11/Campaign-Hero-1400x700-Len.jpg)
Size &
Length
Brand Identity & Integrated Campaign
When we were asked to rebrand Len Lothian, we didn’t pick a new typeface and choose a colour. We thought about who they are from the bottom up. A business that’s been in the family for over 50 years means that storage runs in their blood. Our new platform touched everything from their logo to their buildings, uniforms and website, and was underpinned by the line – ‘Len’s Self Storage. Born to store.’
Client | Len's Self Storage
Discipline | Ambient • Brand Design • Design • Online Marketing • Print • Social Media • Web Design & Build
Year | 2014
View work from this campaign:
PARK AMBIENT
![](https://www.union.co.uk/wp-content/uploads/2014/11/Dalmore-Ambient-600x300.jpg)
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PARLIAMENT AMBIENT
![](https://www.union.co.uk/wp-content/uploads/2015/06/Len-Parlaiment-Thumb.png)
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PHONE BOOTH AMBIENT
![](https://www.union.co.uk/wp-content/uploads/2014/11/TelephoneBox-Grid.jpg)
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'ON THE STREET' TV
![](https://www.union.co.uk/wp-content/uploads/2014/11/Len-TV-Thumb.png)
PLAY
Watch Now
BRAND IDENTITY
![](https://www.union.co.uk/wp-content/uploads/2014/11/Lens-Identity-Grid.jpg)
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Website
![](https://www.union.co.uk/wp-content/uploads/2014/11/Len-Homepage-600x300.jpg)
Visit
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CRYING VW
![](https://www.union.co.uk/wp-content/uploads/2015/11/LensSelfStorageBeetle2.jpg)
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CRYING FIAT
![](https://www.union.co.uk/wp-content/uploads/2015/11/LensSelfStorageFiat2.jpg)
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MAN WITH A VAN
![](https://www.union.co.uk/wp-content/uploads/2015/11/LenVan2.jpg)
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ON-LINE - OUTDOOR
![](https://www.union.co.uk/wp-content/uploads/2015/11/Lens-online.jpg)
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FLAT WHITE - OUTDOOR
![](https://www.union.co.uk/wp-content/uploads/2015/11/Lens-Flat-White.jpg)
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MICROWAVE - OUTDOOR
![](https://www.union.co.uk/wp-content/uploads/2015/11/Lens-Microwave.jpg)
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